Saleem Suzah



Wal-Mart Communication Audit -11430031750BackgroundWal-Mart Stores, Inc. branded as Walmart, is an American corporation that runs chains of large discount department stores and warehouse stores. The company is the third largest public corporation in the world. Also, the largest private employer in the world with over two million employees, and is the largest retailer in the world. Walmart remains a family run business, as the company is controlled by the Walton family. Considered one of the world’s most valuable companies.Channels and TechnologyThis is a brief look on the Wal-Mart Communication technology and its Internet channels with customers. Wal-Mart is actually one of the biggest corporations in the United States that has great technological channels, including their powerful electronic system to communicate with their customers perfectly. It collects information on its customers through several ways such as:1- Information the customers give to the company during transactions, customer service operations, surveys, and website registrations. 2- Information from other sources, such as companies that help Wal-Mart to update their records.3- Information that automatically collected when customers visit Wal-Mart’s website such as via cookies and device information. With those tons of databases of their customers, Wal-Mart sends email newsletters, special offers, new product announcements, and other marketing ads via different channels of communication such as: phone call or text, emails, and mails. “Wal-Mart develops communication channels primarily through television, direct mail, radio, and Internet. These forms of media are used to express the value consumers will have by shopping in their stores. The product proposed is another form of media that can be used to develop communications with consumers, in much the same way as employees are meant to express the value to consumers who enter the store. A kiosk enables consumers to have instant access to information about the products available, the sales, other methods for getting out-of-stocks items, and location of in-store products. This type of service requires communication to bring awareness and knowledge of the service to the consumer; therefore increasing the value of Wal-Mart to consumers.” Selecting Media for Marketing Communications: Walmart Example Strategy. By Jennifer Chase October 1 2009 Formal Organizational PolicesAs any other company, Wal-Mart has set of rules and instructions under organization policy section that regulates the business communication with the customers.These are some of those polices briefly:1- Photo and video use policy:“All photos and videos in the Media Library are made available to accredited news organizations. Wal-Mart grants its permission for use of these items for the sole purpose of accompanying related news content in print, broadcast and online channels by professional news organizations. Any other use without the written permission of Wal-Mart is prohibited.” Wal-Mart Policy Website2- Wal-Mart coupon policy:Wal-Mart has set some instructions on how to use a coupon to claim an item.3- Return policy:This is the most important thing that people like in Wal-Mart. Wal-Mart is actually very flexible in returning purchased items comparing to other retailers. These are two main points in Wal-Mart’s return policy:“Merchandise sold and shipped by may be returned either to a store or by mail. Most items can be returned within 90 days of receiving it.” Wal-Mart Policy Website Wal-Mart accepts return without even receipt. “Wal-Mart, for several years, has accepted returns without a receipt, even though many of our competitors require receipts for all returns.” Wal-Mart Policy Website4- Price matching policy:Wal-Mart perfectly does price matching to ensure their lowest prices. Some facts about Wal-Mart in USA:Wal-MartFactsIn 200788% of Americans live with 20 miles of a Wal-MartWal-Mart had revenues of 386 billion dollars In 200993% of Americans live with 20 miles of a Wal-MartWal-Mart had revenues of 402 billion dollarsIn 201196% of Americans live with 20 miles of a Wal-MartWal-Mart had revenues of 421 billion dollars 365760026670Open Door:Wal-Mart’s management believes open communication is critical to understanding and meeting their associates’ and their customers’ needs. Associates can trust and rely on their open policy; it’s one of the most important components of their culture. 0Open Door:Wal-Mart’s management believes open communication is critical to understanding and meeting their associates’ and their customers’ needs. Associates can trust and rely on their open policy; it’s one of the most important components of their culture. 64770140970NICE!00NICE!00At The End, This Is Wal-Mart The World Largest RetailorAt The End, This Is Wal-Mart The World Largest Retailor*Wal-Mart Policy Sources:Link1: Wal-Mart Policy WebsiteLink2: Wal-Mart PoliciesLink3: Wal-Mart Audit Committee*Written by Saleem Jassim for EDT 321 Class ?-? ................
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