ASO Cheat Sheet - iOS
The App Store Optimization Cheat Sheet for iOS
This cheat sheet will help you remember what you need to check before you submit an app update. Many of our clients like to print it out, so they have a checklist to reference at all times. The "details" links will send you to the best source of information that we have found on each topic. For questions, suggestions and comments, feel free to contact us.
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The App Store Optimization Cheat Sheet for iOS
App Name
Choose a descriptive name
Details
Use URL-safe characters only Only use 3 keywords max
Details Details
App Keywords
Use the whole allotted 100 characters
Details
Don't repeat app name in keyword field
Details
Ranking well is more important than traffic
Details
Use numbers instead of spelled out words
Details
Research your competitor's keywords
Details
Localize keywords
Details
Use singular OR plural, the easier one to rank for Details
No need to include company name
Details
Requires continuous optimization Do Review Mining for keywords` Use long-tail keywords
App Description
Details Details Details
People see first 3 lines most, make them count Details
(App Description continued) Include social proof (awards, blog/users reviews) Localize description Include main benefits list Focus on convincing reader, keywords secondary
App Icon
Don't use words in icon Keep it simple, one idea/focus Design with details Design an icon consistent with app design Stand out from the crowd / innovate Borders help icon stand out on all backgrounds
App Updates
Fill the "What's New" field thoroughly Add call to action to encourage updating Encourage positive reviews
App Screenshots
Use all screenshot slots, first 2 most important
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Details
(App Screenshots continued) Focus on benefits, not just features Add explanations / combine screenshots Avoid generic screens like menus
App Ratings
Give contact information: Website, email, etc. At launch, have friends/family give 5-star reviews Support page URL is valid and useful Use SDK to send only positive reviews to App Store Use SDK to send negative reviews to support Listen and fix problems quickly
App Preview Video
Keep in mind Apple's guidelines Plan and prepare your video - write a script Show the "magic moment" as soon as possible Have attention grabbing "splash/poster" frame Cannot localize, make sure works for all countries
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