You Are Cordially Invited - AmSpirit
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Direct Mail Campaign Checklist
• The Chapter (along with the Director) should earmark a regular Chapter meeting to which potential candidates for membership should be directed.
• The Chapter should proofread the draft letter to determine whether or not the Chapter specific information (i.e., date, time and location) is accurate and that the letter has the appropriate tone.
• Do training related to the 30 Second Commercial prior to the Guest Drive.
• Set up temporary officers for Chapters who do not have established officers yet for the purpose of running a structured meeting during the Guest Drive.
• Have each member target approximately 5 to 10 prospects by brainstorming on specific categories the Chapter is trying to fill (see next page). Have them provide a complete list, guest name, company name, address and phone number to enter into the database. Do this approximately three (3) weeks before the Guest Drive.
• For each name provided, the Chapter Member should provide one of their business cards for each prospect.
• The Chapter will produce a personalized letter for each name provided (and will include with the letter a business card for the Member providing the name of the potential candidates for membership.
• Prior to the letters being mailed (which is typically seven (7) calendar days prior to the slated meeting), each Chapter Member should contact their potential candidates and indicate that they will receive a letter inviting them to the slated meeting.
• Make sure everyone does his or her part the day of the Guest Drive. Each Chapter Member should arrive to this meeting at least 15 minutes early to assist with welcoming guests. The Hospitality Chair meets each prospect. Name badges and guest lists should also be completed for each guest. (Speaker will need guest list to use during presentation.)
• The speaker the day of the Guest Drive is the Director, doing the presentation for 20 minutes on AMSPIRIT BUSINESS CONNECTIONS. Give examples of referrals and core groups. (Try and use guests as examples so they can see how it will work for them.)
• Membership Chair follows up with Thank You notes, welcoming the guest back again, and each member should contact their guest after the meeting for follow-up.
April 19, 2012
Judy Jones
ABC Company
123 Main Street
Columbus, Ohio 43220
Dear Judy,
Would you like to have a stream of new customers? Since the North High Chapter of AmSpirit Business Connections wants a __________ to complement our diverse group, please be my personal guest at a SPECIAL Introductory Meeting on Wednesday, June 20th at the Worthington Inn, 649 North High Street, 7:30A.M. sharp to learn how we can help. AMSPIRIT BUSINESS CONNECTIONS is a select group of highly qualified men and women, one in each professional category, who join together for the primary purpose of exchanging qualified business referrals.
Members are the key to AmSpirit Business Connections success and receive an individual listing at . Please visit this exciting web site and preview the testimonials given by our members. In addition to my web listing, I am the only _______ in my Chapter and am scheduled on a regular basis to speak about my services. This teaches fellow members how to act as my “sales force” and give me more business.
Bring you business cards and plan to present a 30-second infomercial. Since seating is limited RSVP with Frank Agin, Regional Director, at (888) 267-7474.
Sincerely,
Frank Agin
April 19, 2012
John Smith
ABC Company
123 East Main Street
Columbus, Ohio 45255
Dear John:
This is my personal invitation to attend the Reynoldsburg Chapter of AmSpirit Business Connections on Tuesday morning at 7:30 a.m. at Edward Jones Investments (1704 Brice Road).
AmSpirit Business Connections is a national organization whose function is to establish chapters of highly qualified men and women for the primary purpose of assisting each other to generate new and additional business by exchanging qualified business referrals.
AmSpirit Business Connections is unique, however, in that it only allows one person per profession to join each chapter. Thus once you have joined, none of your competitors can participate in the chapter. The Reynoldsburg Chapter is currently looking for a Realtor to whom it can refer business.
I would like to personally invite you to learn more about AmSpirit Business Connections and how it can provide you with a steady source of referral business. Please note that seating is limited so please RSVP by contacting Frank Agin at 476-5540 or e-mailing him at frankagin@
Sincerely,
Frank Agin
Regional Director
Southern Ohio Region
P.S. Remember to bring plenty of business cards as you will be meeting lots of area business professionals. Also please feel free to bring a business associate who also is interested in growing their business through “word-of-mouth” referrals.
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