Inspire. Educate. Connect.

[Pages:13]2019 MEDIA PLANNER

Inspire. Educate. Connect.

| @writersdigest | @scriptmag

WRITERS HELPING WRITERS--SINCE 1920



Social Media Enewsletters Magazine Conference

1.12 million Sessions monthly 1.65 million Pageviews monthly 730,000 Twitter Followers 287,000 Facebook Fans 100,000 Engaged Subscribers 60,000 Paid Circulation 850 Attendees

Writers helping writers improve their craft, achieve their goals and recognize their dreams.

Our mission is to help ignite writers' creative vision and connect them with the community, education and resources they need to bring it to life.

? Fiction

? Screenwriting

? Nonfiction

? Poetry

From inspiring prompts, practical techniques and insightful interviews, to instructional workshops, writing competitions and professional services--we help writers of all genres and formats develop their craft and hone their business skills at every stage of their career.

Social Media Enewsletter

200,000 Sessions monthly 358,000 Pageviews monthly 120,000 Facebook Fans 61,000 Twitter Followers 50,000 Engaged Subscribers

FFOOR RASASISSTSAINSCTEA N C E PPLLEEASAESCEONCTOACNT:TACT:

Advertising Representative JILL RUESCH (800) 726-9966 x 13223 (715) 350-7086 Jill.Ruesch@

Director of Advertising Sales TONY CARRINI (646) 859-6599 Tony.Carrini@

Media Sales Coordinator JULIE DILLON (800) 726-9966 x13311 Julie.Dillon@

2

THE WRITING COMMUNITY

The Writer's Digest and Script Magazine community is highly educated and affluent, ranging from aspiring beginners to full-time professionals earning a living from their writing. They rely on our integrated suite of print, digital and instructional products, writing competitions and live events for inspiration, education, and networking, as well as finding the right tools and resources to help bring their work to market.

WRITING INTERESTS 81% write books 57% write short stories 34% write novellas 32% write movie scripts 27% write online content 23% write TV scripts 21% write poetry

PUBLISHING GOALS 66% want to earn a living from writing 29% currently earn some income from writing 49% want a traditional publisher 26% want to self-publish

EDUCATION 68% four-year college graduate, or beyond 30% post-graduate degree 54% attend in-person writing events

BUYING HABITS 90% buy print books 60% buy ebooks 86% buy writing materials (pens, journals, etc.) 45% buy writing software and apps

TOP 10 GENRES READ/WATCHED Mystery Literary Fiction Suspense and Thriller Contemporary Fiction Historical Fiction Nonfiction Fantasy Science Fiction Comedy and Humor Young Adult

WRITING EXPERIENCE:

21% 11-20 years

31% more than

20 years

24% 5-10 years 24%

less than 5 years

HOUSEHOLD INCOME:

31% more than $100,000

39% less than $50,000

30% $50,000 $99,999

GENDER:

31% Male

69% Female

SOURCE: October 2018 Writing Community Survey

3

BRANDING THOUGHT LEADERSHIP AUDIENCE ENGAGEMENT LEAD GENERATION

INTEGRATED MARKETING

Writer's Digest's marketing programs are powered by our deep roots in the publishing world, and a uniquely engaged community of passionate, educated and affluent writers. Whether leveraging the full breadth of our multi-platform reach, or taking advantage of highly targeted engagements, we'll help you identify and clarify your goals, and deliver outstanding integrated solutions that meet or exceed them.

ONLINE -- Our original online content, educational programs and social platforms are essential sources of inspiration and community writers rely on for the resources and services they need to achieve their individual goals.

PRINT -- Writer's Digest has been the magazine of choice for writers of all skill levels for 100 years, and has the largest paid circulation and overall reach in bookstores and on newsstands.

EMAIL -- Delivered directly to the inboxes of passionate writers, our editorial newsletters and dedicated marketing promotions offer unparalleled flexibility in segmenting, messaging, and timing.

EVENTS -- Our immersive live events connect serious writers with experienced professionals-- successful authors, industry experts--to deliver practical education and inspirational programming designed to help them connect with each other, and the resources and services they need to achieve their individual goals.

CUSTOM SOLUTIONS -- From traditional custom publishing and native advertising, to cobranded research and dynamic content marketing programs, our versatile marketing solutions offer deeper engagement with targeted audiences that aligns with your business goals and marketing budgets.

4

EDITORIAL CALENDAR

MAGAZINE & SPECIAL ISSUES

ONLINE

FEBRUARY 2019 THE IDENTITY ISSUE

? Writer's Workbook: Query Tips & Tricks Ad Close: 11/06 | Materials Due: 11/13 Subscriber Copies Mailed: 12/18 | On Newstands: 1/8

MARCH/APRIL 2019 THE COMPLETE GUIDE TO SUBMISSIONS

+The Winners of WD's Self-Published Book Awards ? Writer's Workbook: Songwriting Ad Close: 12/17/18 | Materials Due: 12/24/18 Subscriber Date: 1/30/19 | On Newsstands: 2/19

MAY/JUNE 2019 THE WEB ISSUE

101 Best Websites +Popular Fiction & Self-Published Book Awards ? Writer's Workbook: Grammar Ad Close: 2/05 | Materials Due: 2/12 Subscriber Date: 3/20 | On Newsstands: 4/10

JULY/AUGUST 2019 THE VILLAINS ISSUE

+The Winners of WD's Short Short Story Competition +The Winner of WD's Poetry Competition (Inkwell) ? Writer's Workbook: Characterization Ad Close: 3/26 | Materials Due: 4/02 Subscriber Date: 5/08 | On Newsstands: 5/28

SEPTEMBER 2019 THE BIG IDEA ISSUE

? Writer's Workbook: Poetic Thinking Ad Close: 5/07 | Materials Due: 5/14 Subscriber Date: 6/19 | On Newsstands: 7/09

SUMMER 2019 (newsstand only) WRITER'S WORKBOOK

Our annual guide to getting started in writing. Ad Close: 5/28 | Materials Due: 6/4 On Newsstands: 7/30

OCTOBER 2019 ANNUAL AGENT ROUND-UP

? Writer's Workbook: Beginnings & Endings Ad Close: 6/18 | Materials Due: 6/26 Subscriber Date: 7/31 | On Newsstands: 8/20

NOVEMBER/DECEMBER 2019 THE THROWBACK ISSUE

+ The Winners of WD's Annual Writing Competition ? Writer's Workbook: Article Writing Ad Close: 8/06 | Materials Due: 8/13 Subscriber Date: 9/18 | On Newsstands: 10/08

WINTER 2019 (newsstand only) WRITER'S YEARBOOK

Ad Close: 5/28 | Materials Due: 6/4 On Newsstands: 7/30

JANUARY 2020 100TH ANNIVERSARY ISSUE!

? Writer's Workbook: Plot Twists Ad Close: 9/17 | Materials Due 9/24 Subscriber Date: 10/30 | Newsstand Date: 11/19

FEBRUARY 2020 THE RED HOT ISSUE

? Writer's Workbook: Setting Ad Close: 11/05 | Materials Due: 11/12 Subscriber Date: 12/18 | On Newsstands: 1/07/2020

JANUARY: How to Get Published: Land a Book Deal

in 2019; Developing Your Personal Voice; Managing your writing career like a business; Developing backstory; WD Virtual Conference for Novelists

FEBRUARY: Black History Month; Identity and diversity;

Mental health for writers; Genre Focus: Romance & Erotica

MARCH: Women's History Month; Submission guidelines

and trackers; Podcasts & Guide to Audiobooks; Genre Focus: Personal essays & short stories; Memoir and nonfiction

APRIL: National Poetry Month; Camp NaNoWriMo

MAY: 101 Best Websites; New publishing channels; Amazon for

authors; Grammar and mechanics; Genre Focus: Short stories

JUNE: Pride Month; 101 Best Websites; Creativity exercises;

Travel writing; Overcoming writer's block and idea generation

JULY: Great American novel/literary fiction/American writers

(July 4th); Villains and antiheroes; Fight scenes; Flash fiction and writing short (how to sell); Breaking writing rules

AUGUST: Freelance--Earn money from your writing; Back

to school & education (MFA programs); Organizing your writing life and getting your business in order

SEPTEMBER: High-concept writing and pitching; How

to write a series; Transmedia storytelling; Agent Roundup selections; Genre Focus: Screenwriting and adaptations

OCTOBER: Literary Agent Roundups; Agent advice;

Editing your manuscript, working with editors; Copyright across mediums and other legal matters; Genre Focus: Horror, thriller and suspense

NOVEMBER: Politics in fiction and memoir; Fact-checking;

Fictionalizing true events; Accurate science in fiction; Thanksgiving: What writers are grateful for, giving back

DECEMBER: Holiday gift guides; Conveying family and

relationships in fiction; Writing resolutions

RECURRING COLUMNS: Indie Author (self-publishing); Take Two (Screenwriting); Poetic Asides (Poetry); 5-Minute Memoir (Personal Essays); Conference Scene (Events Spotlight); Writer's Workbook (Education); Potpourri for the Pen (Activites)

5

ONLINE ADVERTISING

Our online content and social platforms are essential sources of inspiration and community writers rely on to pursue their writing goals, and connect them to the tools and resources they need to achieve them.

BANNER ADS

WD

Leaderboard 728 ? 90

$35/m

Mobile-only 300 x 50

$35/m

Box A 300 ? 250

$40/m

Box B 300 ? 250

$30/m

Rates are per 1,000 impressions (CPM), 25K minimum Targeting options @ 10% premium

SCRIPT

$35/m $35/m $40/m $30/m

COMBO

$40/m $40/m $45/m $35/m

STANDARD MEDIA SPECS

FILE SIZE: 40-50 KB max ANIMATED GIFS: 3 loop maximum, 3rd party ad serving accepted FLASH ADS: 50 KB max file size SUPPLIED CREATIVE DEADLINES: 4 business days prior to go-live date RICH MEDIA: 5 business days prior to go-live date

FOR ASSISTANCE PLEASE CONTACT:

AAddvveerrttiissiinngg RReepprreesseennttaattiivvee JJIILLLL RRUUEESSCCHH ((880000)) 772266--99996666 xx 1133222233 ((771155)) 335500--77008866 JJiillll..RRuueesscchh@@ffwwmmeeddiiaa..ccoomm

DDiirreeccttoorr ooff AAddvveerrttiissiinngg SSaalleess TTOONNYY CCAARRRRIINNII ((664466)) 885599--66559999 TToonnyy..CCaarrrriinnii@@ffwwmmeeddiiaa..ccoomm

MMeeddiiaa SSaalleess CCoooorrddiinnaattoorr JJUULLIIEE DDIILLLLOONN ((880000)) 772266--99996666 xx1133331111 JJuulliiee..DDiilllloonn@@ffwwmmeeddiiaa..ccoomm

RESOURCE DIRECTORY

WD

SCRIPT

Featured Listing 12 months

$600.00

$350.00

50 words of text, 125x125 image/logo, 2 links

Standard Listing 12 months

$300.00

Company Name, URL, Email Contact, 1 link

$125.00

COMBO

$750.00

$350.00

CONTENT MARKETING

1 Month

3 Months

6 Months

Native Ad

$1,000

$2,500

$4,500

300-500 word contributed article posted on or ScriptMag,com (1/month)

Featured on site homepage

1x post on Facebook and Twitter w/ sponsor page/handle

Branded Content Program

n/a

$5,000

$8,500

Custom 300-500 word articles published on or (1/month) "Sponsored by" logo, URL, 50 word description Featured on site homepage 1x insertion/article in editorial newsletter w/ sponsor reference 2x post/article on Facebook and Twitter w/ sponsor page/handle

6

EMAIL MARKETING

Delivered directly to the inboxes of our engaged writers, WD & Script's editorial newsletters and custom marketing promotions offer unparalleled flexibility in segmenting, messaging, and timing.

WD WEEKLY - BANNER ADS

1 x

Banner 468 x 60

$400

Block 600 x 300

$600

Box 300 ? 250

$400

Native Advertising*

$750

*50 words of text, 125x125 image/logo, 2 links

4 x

$350 $525 $350 $650

WD - DEDICATED EMAIL BLAST

1 x

4 x

Basic (~100k engaged)

$4,000

$3,500

Enhanced* (~100k engaged)

$5,000

$4,500

*Full deployment + follow-up send to openers after 72 hours

12 x

$300 $450 $300 $500

12 x

$3,000 $4,000

SCRIPT WEEKLY - BANNER ADS

1 x

Banner 468 x 60

$350

Block 600 x 300

$500

Box 300 ? 250

$350

Native Advertising*

$600

*50 words of text, 125x125 image/logo, 2 links

4 x

$300 $425 $300 $500

SCRIPT - DEDICATED EMAIL BLAST

1 x

4 x

Basic (~100k engaged)

$3,500

$3,000

Enhanced* (~100k engaged)

$4,000

$3,500

*Full deployment + follow-up send to openers after 72 hours

12 x

$250 $350 $250 $400

12 x

$2,500 $3,000

CUSTOM NEWSLETTERS

1 x

4 x

12 x

Genre-Specific Editiorial

n/a

$2,500

$2,000

Goal-Specific Editorial

n/a

$2,500

$2,000

Custom newsletter with 3-5 curated WD articles, 2 native advertising insertions, 600 x 300 block ad, "Sponsored by" logo, URL, 50 word description

EMAIL: DESIGN

IMAGE: GIF, JPG, PDF. Include URL link. We convert supplied design to html and serve the images from our server.

SUBJECT LINE: 80 characters maximum, no exclamation points or all caps.

PRE-HEADER TEXT

EMAIL SPECS: HTML

MAXIMUM FILE SIZE: 50K.

MAXIMUM WIDTH: 600 pixels.

IMAGES: Served from the advertiser's server.

CSS: All styles must be embedded in the HTML. Do not link to external style sheet.

MEDIA: Do not use Flash, Java, JavaScript, Active X, or automatic downloads.

ANALYTICS: To include Google analytics tracking parameters, please append the utm_ campaign, utm_source, utm_medium, utm_ term, and utm_content values to your URLs.

NOTE: If you choose custom utm tracking, we may not be able to track click activity in our email reporting. Ask your sales rep for clarification.

IMFAOGREAFSISLEISTSAPNECCSE PLEASE CONTACT:

FILAAEddvvSeeIrrZttiiEssii:nngg40RRKeeBpprreemsseeannxttaattiivvee FOJJRIILLMLL ARRTUU:EEJSSPCCEHHG or GIF

DDiirreeccttoorr ooff AAddvveerrttiissiinngg SSaalleess TTOONNYY CCAARRRRIINNII

AN((88I00M00))A77T22E66D--9999G6666IFxxS11: 3332222lo33op max((664466)) 885599--66559999

FL((A7711S55H)) 33A5500D--77S00:886650 KB max file sTTizooennyy..CCaarrrriinnii@@ffwwmmeeddiiaa..ccoomm

DEJJiiAllll..DRRuuLeeINssccEhh@@S:ffww4mmbeeuddsiiaain..cceoosmms days

prior to mail date

MMeeddiiaa SSaalleess CCoooorrddiinnaattoorr JJUULLIIEE DDIILLLLOONN ((880000)) 772266--99996666 xx1133331111 JJuulliiee..DDiilllloonn@@ffwwmmeeddiiaa..ccoomm

7

LEAD GENERATION

From interactive webinars and promtional giveaways, to customizable content marketing programs, our versatile marketing solutions offer deeper engagement with writers that drive qualified leads.

WEBINARS Sponsored Custom

1 x

$1000 + CPL $3000 + CPL

3 x

$750 + CPL $2500 + CPL

6 x

$500 + CPL $2000 + CPL

SWEEPSTAKES / GIVEWAYS Sponsored

1 x

$750 + CPL

3 x

$600 + CPL

6 x

$500 + CPL

SPONSORED CONTENT Freemiums

3 Months

$1000 + CPL

6 months

$750 + CPL

FOR ASSISTANCE PLEASE CONTACT:

AAddvveerrttiissiinngg RReepprreesseennttaattiivvee JJIILLLL RRUUEESSCCHH ((880000)) 772266--99996666 xx 1133222233 ((771155)) 335500--77008866 JJiillll..RRuueesscchh@@ffwwmmeeddiiaa..ccoomm

DDiirreeccttoorr ooff AAddvveerrttiissiinngg SSaalleess TTOONNYY CCAARRRRIINNII ((664466)) 885599--66559999 TToonnyy..CCaarrrriinnii@@ffwwmmeeddiiaa..ccoomm

MMeeddiiaa SSaalleess CCoooorrddiinnaattoorr JJUULLIIEE DDIILLLLOONN ((880000)) 772266--99996666 xx1133331111 JJuulliiee..DDiilllloonn@@ffwwmmeeddiiaa..ccoomm

SPONSORED WEBINAR ? 1-hour long (w/15 min Q&A) editorial webinar ? 1 sponsor speaker participating ? Sponsored by on registration page, confirmation emails ? 2x dedicated emails to full list ? Registrant contact info--live only

CUSTOM WEBINAR ? 1-hour long (w/15 min Q&A) sponsored webinar ? Sponsored registration page, confirmation emails ? 50k ROS banner impressions ? 3x dedicated emails to full list (2 live, 1 on-demand) ? 2x insertion in editorial newsletter w/sponsor reference ? 2x Facebook & Twitter posts w/sponsor tagged ? Registrant contact info + custom research (3Qs max)--live & on-demand @ 3 months

SPONSORED GIVEAWAYS ? Newsletter banner (468x60) promoting giveaway (2x) ? 2x post on Facebook and Twitter w/ sponsor page/handle ? ROS banner ad on - 50k impressions ? Sponsored registration page, confirmation emails ? Registrant contact info + custom research (3Qs max)

SPONSORED CONTENT ? Sponsored freemium on (high-value keywords) ? Full-page digital ad in freemium ? Sponsored logo, URL, integrated promotional copy on registration page ? Sponsored registration page, confirmation emails ? 3x insertion in editorial newsletter w/ sponsor reference ? 3x post on Facebook and Twitter w/ sponsor page/handle

8

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download