What you need to know about writing good goals and …



GOALS AND OBJECTIVES

□ Project goals are clear, general statements that highlight what the project is intending to achieve. They should relate to the project description and the budget.

( Project objectives should be quantifiable, (i.e. a numeric value can be attached) in order to measure changes or achievements brought about by the project toward each goal. Objectives state specifically what will be done, by whom, by when, and the method of measurement. If an objective cannot be quantified with a numeric value, it should be able to be measured by a yes or no response. (I.e. yes, this objective was done as described and on time.) Project objectives should reflect what would be accomplished during the grant period.

( There are basically two kinds of measurements - process and outcome.

( Process measures, sometimes called efficiency or administrative measures, answer the questions: who will do what by when to/for whom and how many.

( Outcome measures, sometimes called effectiveness or impact measures, answer the questions: did my actions make any difference in addressing the problem I was trying to solve or the service I was trying to improve. They are often quantifiable by number or percentage. For instance, a 15% increase in filings of domestic violence cases, or 80% client satisfaction rate for services provided.

( Measurable objectives give funders a clear picture of what your project will do. If your project is awarded a grant, you may be required to provide reports (quarterly or annual) on the objectives to evaluate the success and effectiveness of your program.

( Project goals and objectives should describe exactly what services the funds would support in your program. Do not include services that are supported by other funding sources, if possible.

EXAMPLES:

( Goal A: Domestic violence victims will be provided with therapy/support.

Objective 1: The Women’s Counselor will provide 50 women with 100 individual sessions by Dec. 31, 2004.

Objective 2: By Dec. 31, 2004, the Children’s Counselor will provide 20 children with 60 group activity sessions.

( Goal B: The battered women’s shelter will provide safe housing for battered women.

Objective 1: By Dec. 31, 2004, 120 battered women will receive 2400 shelter nights.

Objective 2: By Dec. 31, 2004, the shelter will provide 150 victims with 900 meals.

( Goal C: The Resource Center will have a volunteer component in support of the VOCA project.

Objective 1: The Volunteer Coordinator will recruit, train and utilize 8 volunteers to cover on-call shifts for on-scene crisis response.

Objective 2: By Dec. 31, 2004, 8 volunteers will provide 8,736 hours of on-call coverage.

( Goal D: The San Rafael Police Dept. will provide Spanish-speaking advocacy services for crime victims.

Objective 1: By Dec. 31, 2004, 160 monolingual crime victims will receive Spanish-speaking advocacy services on-scene and at follow-up.

Objective 2: Sixty (60) monolingual Spanish-speaking victims will be provided with 85 follow-up contacts by Dec. 31, 2004.

( Goal E: The Safehouse Project will provide a 24-hour hotline.

Objective 1: Safehouse staff/volunteers will respond to 2000 hotline phone calls by Dec. 31, 2004.

Objective 2: By Dec. 31, 2004, 200 victims of domestic violence will receive crisis safety planning advocacy via the hotline.

( Goal F: The Macon County Sheriff’s Office will provide services to victims of crime.

Objective 1: By Dec. 31, 2004, the Sheriff’s Advocate will provide 50 victims of domestic violence with 85 follow-up contacts.

Objective 2: By Dec. 31, 2004, the Sheriff’s Advocate will provide 80 victims with court accompaniment 160 times.

EVALUATION

The manner in which you will evaluate your project's effects and impact is important and should be given the same advance planning as the project design itself. The evaluation design should provide detailed information regarding evaluation efforts and requirements. The evaluation design may address either/both of the following areas:

Performance Indicators

There are two types of performance indicators or evaluation measures - efficiency (process) and effectiveness (outcome):

1. Efficiency measures: Efficiency, or process measures, assess internal project operations or activities. Efficiency measures are designed to answer the question: Were the projects proposed activities accomplished as intended and in the time frame given? Another example of an efficiency measure is cost/benefit ratio. For example: 300 students trained for $200.00.

2. Effectiveness measures: These are measures that determine the impact on the system or the outcome of the service. Effectiveness measures are designed to answer the question: Did our activities (however well designed and delivered) have any impact? Did they make a difference? Examples of effectiveness measures might be: 1) pre-and post self esteem scores for a group of school-aged child abuse victims; 2) client surveys by phone, interview or mail; and 3) surveys of other agencies and professional colleagues regarding your project’s effectiveness.

Examples:

EWB-USA Alpha Chapter will measure the efficiency of our project in the following way:

1. Installation of water purification system including xxxx by January 20, 2009.

2. Formation of water maintenance board from community, including at least two women, including establishment of water use rules and fees.

3. Provide 2-4 hygiene education workshops to reach at least 25% of community. This will be measured by attendance sheets.

EWB-USA Alpha Chapter will measure the effectiveness of our project in the following way:

1. Reduction in bacterial contamination levels in water source to xxx. This will be measured through water testing onsite.

2. Use of new water system by at least half of the community. This will be measured by email reports from the partnering NGO, informal reporting from the water board, and assessment during follow-up visits to the community.

3. Reduction in incidence of stomach and intestinal illness in the community. This will be measured by comparing health assessments post-implementation with the baseline health assessment.

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