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What is Propaganda? According to , Propaganda can be described as: “Information, ideas, or rumours deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.” Propaganda is commonly used by political parties in posters, they use it to convince the population they govern of an idea, like saying “You should go to war!” in a convincing manner. right6985002022475698500left6350003657600112712500Advertising is very similar in what it does, it too tries to convince people to do something, but advertising is only for products or services etc. Food outlets such as McDonald’s use it a lot to garner attention to their restaurants so people buy their food. These are generally a lot more positive. left732700left1143000Analysis of two print AdvertisementsThis advertisement from Ford depicts a car key with cuts in the shape of buildings. The phrase above says “The city is in your hands” links these two together. A key for a car is generally in the owner’s hand when they unlock the car, the fact the cuts look like a city means that if you have the key to the Ford Fusion you can drive wherever in the city, and you can only do this in the Fusion. Most Consumers that would buy the car live in the city so it’s an appropriate advertisement. The blue colours surround the main part of the image: the key. This immediately brings the viewer to the focal point, where the creator wants them to look.left000This advertisement from Playland depicts a man in a chair screaming, it has been halved and shows two different situations on each side. On the left it depicts the man tied to a chair with rope, symbolising a horror-movie situation where someone is taken away etc. The right shows the man on a roller coaster, you know this because of the roller coaster track behind him and the seat that he’s in with the handle. The point of this poster is to say that fear (like in a horror-movie situation) is made fun on one of Play Land’s Roller Coasters. Both sides use a dark background, going back to the point which is meant to communicate the fear going on the ride. The image achieves this point in a successful way, the viewer will very easily understand. CITATION Fea13 \l 3081 (Fear made fun., 2013)left18288000Analysing Two Propaganda postersThis poster depicts a Japanese man as goofy and cartoonish, with their large ears, huge teeth and the exaggeration of the eyes. Open Trap links to the man putting his ear up to the key hole, which symbolises when people talk explicitly about the US army’s secret plans when there could be spies around listening in.This was all done to persuade the Americans during World War 2 that the Japanese were ignorant enemies, and that they should not feel bad for killing their soldiers in the war. CITATION Ope40 \l 3081 (Open Trap make Happy Jap, 1940)left2798900“Beat back the HUN” is a poster which has a large German Soldier with menacing eyes and blood-stained fingers looming over an ocean (meant to resemble the Atlantic). Liberty bonds were needed in the first World War to pay for the weapons and equipment for the US soldiers, these were paid by the people who did not or could not go to war. The image makes good use of dark contrasts with red highlights to symbolise villainous intent, and also blood. This image is shocking to the viewer because of the dark features, the viewer feels that if they do not purchase Liberty Bonds they will not be able to defeat the Germans in the war. CITATION Str18 \l 3081 (Strothmann, 1918)Comparison between a Propaganda and Advertising poster3227900902824 CITATION Sta52 \l 3081 (Stanley, 1952)00 CITATION Sta52 \l 3081 (Stanley, 1952)right1373505003185795121920 CITATION The69 \l 3081 (The Chinese People's Liberation Army is the great school of Mao Zedong, 1969)00 CITATION The69 \l 3081 (The Chinese People's Liberation Army is the great school of Mao Zedong, 1969)These two posters have very different colour schemes, but they do share commonalities. Both create a feeling of together-ness, when you see the people in the propaganda poster in their working gear it creates this feeling, people can relate to this poster as most of the population work. The Coke poster also does this, it shows two people having friendly conversation. The posters do this to make the viewer relate, if they can relate and see pictures of large groups of people doing something or ordinary people, it can persuade the viewer. The Coke poster uses glittering generalities to represent the “American citizen” enjoying a Coke, this is also known as bandwagoning.Thumbnail discussionThe success in these ideas was the call to action, I made sure to incorporate this into every image. Many propaganda posters in history use a call to action, like telling someone to go to war. I also used a large figure in the middle for the sketches, this too is an essential part to most propaganda posters. Where I failed in my sketches was the lack of good detail, they were very rough and could be misunderstood, the viewer could miss what the image contains that is trying to persuasive (like a character pointing, etc.). RefineIn the three refinements, I created, I made sure to use big, bold colours for the main figures and text. I made extensive use of the cut-out tool to simplify the image to make it look like a typical, stylised propaganda poster. In the “Essentials” poster I referenced the iconic, ‘HOPE’ poster from ex-US President Barack Obama’s presidential campaign. The colours in the poster make Jesse appear as a strong figure, this is backed up by the large, impact text. Where I believed, I failed was the appearance of the text, I did not use strong enough text.Conclusion37414203178175Oliver Stidwill, 2017, “ESSENTIALS”400000Oliver Stidwill, 2017, “ESSENTIALS”center93027500For my ‘best’ design I made sure to take into consideration what makes a good propaganda poster – good. I used hard colours that would easily send a message, the red signifies leadership and trust, the blue represents hard work and determination. Combined with the simplistic portrait of Jesse Ruxton and bold text, it creates a visually interesting image that will attract the viewer’s attention easily, while still sending the message. I decided to use Barack Obama’s HOPE poster as inspiration as it was an iconic piece of art that is remembered for its bold colours and message across the world. The simplicity of it was made it so great, I thought I could use to my advantage to create an image that would strike into the hearts of viewers. The message may be different (joining an Essentials class vs HOPE), it still does the job very well as the figure in the centre makes the viewer feel as though they need to DO something. Main Conclusion – Is Propaganda the same as AdvertisingThroughout this study, I have seen many different advertisements and propaganda pieces – most outside of this study, and I believe I have found my answer to the question – is propaganda the same as advertising? No. Why?But both have a call-to-action? Both want you to do something? Yes, this is true, but there is a very big difference. Propaganda posters are traditionally political in nature, advertisements are very rarely political, and when they are it is usually only a reference. Propaganda posters usually take on a darker tone than advertisements, in advertising it can be a bit dark but only a little bit to convince the viewer of something, by using a form of band wagoning etc.Advertising wants to sell you a product, propaganda wants you to think something, advertising can make you think something but it is only about the product the advertisement is showing. MacDonald’s wants you to buy a Cheeseburger with extra fries and a frozen Coke, it doesn’t want you to join the army and fight for your country. The US Democratic party wants you to think their candidate is fit for presidency, it doesn’t want you to get a Buy-one get-one-free at your local EB Games. This is a very simple way to explain it, but it’s essentially what explains the difference effectively.Words: 1308Bibliography'Dr. Neo Cortex (Character) - Quotees', IMDB, 2017, Accessed: 5th March 2017, , G 2011, 'Top 10 World War II (WWII) Propaganda posters', TopTenz, Accessed 28th February 2017, , L 2014, 'Top 10 Powerful Ads | TIME', TIME Magazine, Accessed 10th February 2017, 'Advertising: The Coca Cola Company', Coca Cola, 2017, Accessed: 20th February 2017, , T 2016, 'The 10 Best Ads of 2016 - AdWeek', Adweek, Accessed 15th February 2017, '25 Most Powerful Propaganda Posters That Made All The Difference', Emlii, Accessed: 15th February 2017, , C 2015, '50 Powerful Examples Of Visual Propaganda And The Meanings behind them', Canva, Accessed 15th February 2017, , C 2010, '100 Years Of Propaganda: The Good, The Bad and The Ugly - The Smashing Magazine', Smashing Magazine, Accessed 15th February 2017, , C 2010, '100 Years Of Propaganda: The Good, The Bad and The Ugly - The Smashing Magazine', Smashing Magazine, Accessed 15th February 2017, '30 Political Propaganda Posters from Modern History - Speckyboy', Specky Boy, 2011, Accessed: 15th February 2017, ................
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