Texas Tech University



Chapter 9 QuizWhat’s MiFi?Mighty WiFiWireless internet technology with multi-mile access and ability to access the Internet while the user is moving in a car or trainWiFi with your own personal passwordThe next generation of WiFiWhich of the following is a blogger?An author of a blogAn author of a bookSomeone who stars in a movieNone of the aboveWhat does WWW stand for?Who What WhereWumbo Wumbo WumboWitches Were WrongWorld Wide WebDescribe marketing spam:Sprayable canola oilSoftware tool for finding websites by entering keywordsEmails you signed yourself up for willingly and knowinglyUninvited commercial messages sent to electronic mailing lists or online discussionsWhat does CPM stand for?Carpe DiemCost per thousandCan’t pass marketingCorporate homepageWhich of these are not key issues to successfully establishing and maintaining a website?Fast internetDeveloping a domain namePromoting the websiteProviding adequate security and privacyWhat is a domain name?Unique URL that establishes a Web locationXbox Live gamertagUsername in online business chatroomsNone of the aboveWhat is mobile marketing?Marketing on the goAdvertisements on the side of vansCommunicating with target markets through mobile devicesA &BWhat would be an example of a corporate home page?The Apple App StoreHarper.ba.ttu.eduWhat does a Pop-Up Ad do?Internet advertisement that opens a separate window while a Web page is loadingBring you joy and happinessCatches your attention to a business on the side of the roadNone of the above_____ is the measure of the number of hyperlinks that users click on, especially links from advertisements to the advertiser’s website.Click-throughHypo-numberClick Rate Ad-clicks What term represents the dollar cost of reaching 1,000 members of an audience?Member CostCost Per Thousand (CPM)Audience Acquisition Cost (AAC)Large Audience Fee What is the practice of paying search engines and portals to place ads near relevant search results called? Search PayPay Search Paid SearchMonetary Search What does SEO stand for?Search Engine Optimization Search Entrepreneur Optimization Static Engineering Optimization See Every Opportunity What are advertisements that are placed on websites that contain editorial material called? AdsDisplay AdsBanner AdsB&CAn internet advertisement that opens a separate window while a web page is loading is a _____. Pop-under AdPop-up AdSideways AdVertical AdIf John agrees to receive commercial emails from his cable provider, the cable provider can then engage in _____ marketing with John.Permission Addition Subtraction Promotion The process of consumers spreading brand messages through email is called _____ marketing.SocialPoliticalViralMessage A website that focusses on a corporation and its products is a _____.Corporate Home PageBusiness Home Page Company Home PageStrategic Home Page _____ is/are the number of pages and graphical images requested from a website.HitsPokes Image Quantity Production Requests ................
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