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Steady Growth in Internet Usage Over 5 Years; After Shift to Mobile in 2013, Computer Internet Use Has Stabilized

By Dec. 2013, more internet time is spent on mobile

devices than on computers*

% Change Over 5 Yrs

(12//09-12/14)

+19%

441,241 +17%

228,444

+11%

Dec-2009 Jan-2010 Feb-2010 Mar-2010 Apr-2010 May-2010 Jun-2010 Jul-2010 Aug-2010 Sep-2010 Oct-2010 Nov-2010 Dec-2010 Jan-2011 Feb-2011 Mar-2011 Apr-2011 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Feb-2012 Mar-2012 Apr-2012 May-2012 Jun-2012 Jul-2012 Aug-2012 Sep-2012 Oct-2012 Nov-2012 Dec-2012

Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14

Source: IAB Trend Report 2014, ComScore MediaMetrix, Total Audience, Measurement Period: Dec. 2009- Dec. 2014. Doesn't include mobile

14 *ComScore MediaMetrix Multiplatform Total Desktop and Mobile A18+ US Audience (Dec. 2013).

IAB Digital Usage Trend Report 2014: The Year in Review

2014 Computer Internet Usage is Steady

% Change Over 2014

(12/13-12/14)

+0%

441,241

+3

228,444

+2%

Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14

Source: IAB Trend Report 2014, ComScore MediaMetrix, Total Audience, Measurement Period: Dec. 2009- Dec. 2014. Doesn't include mobile

14 *ComScore MediaMetrix Multiplatform Total Desktop and Mobile A18+ US Audience (Dec. 2013).

IAB Digital Usage Trend Report 2014: The Year in Review

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