Internet Essentials Overview NATOA

Internet Essentials Overview NATOA

"Serving the Unserved" Panel September 23, 2011 Bret Perkins

Vice President, External and Government Affairs

Barriers to adoption

The FCC has identified lack of digital literacy, lack of relevance, and cost-related factors as the primary barriers to adoption

Barriers to Adoption

45%

40%

35%

30%

25%

20%

15%

10%

5%

0%

Digital Literacy and Relevance

Price of Broadband Service

Computer Price

Internet Essentials was designed by Comcast with the FCC to address all of these barriers

Source: NTIA Exploring the Digital Nation: Home Broadband Internet Adoption in the United States 2010

Internet Essentials by Comcast

One of the first programs of its type to directly confront the digital divide by providing affordable access to quality home Internet service, a discount-priced computer and training to low income families

Our Commitment

Benefits to Participants

For $9.95 per month*, participating families receive: ? XFINITY Internet Economy Tier Service ? Option to purchase a computer for under $149.99* ? Access to online, in print and in person digital literacy training

? There are no additional fees: no modem rental charges, no deposit or activation fees

? Credit check is not required ? As XFINITY Internet customers, participants gain other benefits

at no extra charge, including NortonTM Security Suite, a $160 value

Internet Essentials will be available starting in the 2011-2012 school year

* Plus applicable taxes 3

Eligibility and availability

Comcast will accept new participants for at least three years, through the end of the 201314 school year

A household is eligible to participate in Internet Essentials if it: ? Is located where Comcast offers Internet service; ? Has at least one child receiving free school lunches through the National School

Lunch Program (NSLP); ? Has not subscribed to Comcast Internet service within the last 90 days; and ? Does not have an overdue Comcast bill or unreturned equipment

Participating families will be able to benefit from Internet Essentials for the entire life of their child's pre K-12 education, as long as they remain eligible

4

Verification and distribution

Potential participants will follow a simple verification and application process, providing qualified customers with an easy to use Welcome Kit and easy to install equipment

Parent calls 800# on flyer

Eligibility is verified

Welcome Kit shipped

Equipment received

? Parents call 800# on flyer ? Rep verifies

1. Free NSLP (verbal check)

2. In Comcast footprint 3. No HSD in past 90 days 4. No collections activity ? Comcast rep enters order

Internet Essentials Application Mailed to Customer

? Application mailed to family ? Packet includes:

1. Instructions 2. Brochure 3. Application form 4. Postage-paid return

envelope ? Applicant Processed

Accepted (Welcome Kit) Soft Deny Hard Deny

Welcome Kit Shipped to Customer

? Welcome/Acceptance letter

? On Boarding Details ? Learning Inserts ? Computer details ?

Unique Coupon Code

Self-Install Kit Shipped from Comcast

? Standard D2 modem

Computer Equipment

? Ordered from 800# ? Shipped from

retailer

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