Shape Your Business For the Future: Powering ...
[Pages:28]Shape Your Business For the Future:
Powering Transformation With Cisco
Next Generation Hotspot & WiFi Update
Boo Leng, Khoo Consulting Solution Architect, CTO Architecture & Technologies Group 19th June 2012 Manila, Philippines
Agenda
SP Wi-Fi Market Trends Architectural Approach - SP Wi-Fi Cisco Technologies Differentiation Cisco SP Wi-Fi Product Overview Customer Business Models & References
SP Wi-Fi Market Trends
Do You Know? Are You Ready?
Operators Adopt Wi-Fi as an Essential Complement to Mobile Services
SP Wi-Fi Business Models & Value Creation Sources
B Internal value to Service Provider Cost Savings Indirect
Data offload
Retention Market share Up-sell
B2C Service Provider selling to Consumers
End-user Access
Guest access
Services
Voice & Video Premium hotspot
B2SP B2B Service Provider selling to other Providers
Service Provider selling through other businesses
Federation
Offload
Roaming
Offload wholesale
3rd Party
M2M Concierge Advertising
Venue Owners
University Stadium Municipality
Architectural Approach SP Wi-Fi
SP WiFi Architecture Requirements
Flexible Architecture
Multiple Segments : Hotspot , Hot zone and Flatbed Multiple Business Models : B, B2C , B2B and B2B2C
Carrier Grade Access
ED RRM , Zero Touch , High Capacity/Coverage Local Switching , Quality of Service and IPv6
Mobility Experience
Automatic Discovery , Authentication and Roaming Session Persistence : Inter and Intra RAT
Standards Interfaces
Client and Client Less Options IEFT , IEEE , 3GPP . WBA , WFA , GSMA Compliance
Packet Core Integration
Mobile Packet Core : Session and Mobility Management Mobile Eco System : HLR/HSS , PCRF , OCS/OFCS and LI
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