Busn 216 - Highline College



Busn 216

Google: Search and Research

1) Google:

1. Full-text search engine, which uses computerized “spiders” to index billions of pages

[pic]

2) Web

1. Google Search:

i. Type in what you are looking for and Google will return a list of related links

2. I’m Feeling Lucky

i. Takes you to the first link you would have seen using Google Search

3. Search Results:

i. Number of results, definition, time

ii. Sponsored links

iii. List of links:

← Link to page where word match was found

← Quote from page with bold words indicating an exact match with the word you typed in to the search

← Link

← Cache

□ The exact page that Google looked at when the spider visited the page

• This can be an older version of the page if the spider has not been there recently

← Similar

□ Similar pages

4. Basics:

i. Google is case-insensitive

← Boomerang = boomerang = BooMeRaNG

ii. Google ignores “stop words:” I, a, the, of…

← Use a “+” to force Google to use a stop word:

□ +the king

□ “the move” glam

• The is part of the search

iii. Google searches for the words you type in whether side-by-side or scattered throughout the page

← Example: to be or not to be

iv. If you want Google to search for a phrase put the words in quotes

← This forces Google to search for the words only when they are side-by-side

← Example: “to be or not to be”

← Example: how to link excel "spin button" to cell

v. Boolean[i] AND

← Google searches for all the words you type in

← This is the default in Google

← Example: Enron Author Anderson

vi. Boolean OR

← If you want to search for any one word or phrase, use OR or | (“pipe”)

← Example: Enron OR "Author Anderson"

vii. AND & OR

← (rangs OR boomerangs) “Seattle, WA”

viii. Negation

← Not = -

← Example: boomerangs

← Example: boomerangs -"MX Boomerangs"

ix. Full-Word Wildcard

← * stands in for one full word

← ** stands in for two full word

x. 32-word limit for what you can type into Google

← Omit common words that might not help to limit search

□ Limit search, favor obscurity:

• "protest too much, methinks" instead of "the lady doth protest too much, methinks"

← Use Wild cards (not use against limit):

□ “do as * say not as * do” quote original English usage

← Use wildcards. Wildcards are not counted toward limit

xi. Look up words: obfuscate, boomerang, rad

← Click definition link right below search textbox:

← [pic]

5. Syntax:

i. Site:

← .com

← .edu

← .net

← .pro, .de, .jp, .gov

← Example: Get info on admissions to Stanford

□ admission site:stanford.edu

ii. Daterange:

← Google searches by date of when web page was indexed by Google

← Use Julian Dates (number of days since noon, January 1, 4713)

□ Example: Enron daterange:2451911-2452276

← To avoid Julian Dates number of days since noon, January 1, 4713, use advanced search

← Why?

□ Fresher content

□ Omit current events

iii. Loc:

iv. filetype:

← xls = Excel

← doc = Word

← pdf = portable document format

← Example: standard Curve filetype:xls

v. related:

← Example: related:finance.

vi. phonebooks:

← phonebook:

← rphonebook:

← bphonebook:

□ Example: bphonebook: pizza Seattle WA

• Google Maps are great:

i. Maps.

← phonebooks are case sensitive

← Hints:

□ Wildcards don’t work

□ Or doesn’t work on City or State

□ Exclusions won’t work

← Reverse lookup works:

□ 206-878-3710

3) Images

1. Type in what you are looking for and Google will return a list of related images

4) Groups

1. Searches groups

i. Usenet Groups: text-based discussion groups

2. Google Groups can be date searched easily

i. Each Google Group message is date stamped

3. The Google group archives begins in 1981

i. Great for asking questions about:

← Technical issues

← Topics that date before the internet

□ Example: “New Coke” April * 1985

5) News

1. Searches news

2. Syntax:

i. Enron source:washington_post

6) Froogle

1. Searches products

7) LocalNew!

1. Searches local: Washington beauty school

2. Phone numbers

3. Maps

8) more »

1. Labs, Maps

i. Example: from: 9468 Olson Pl SW, Seattle WA 98106 to: 3822 14th Ave. S. Seattle WA 98108

2. Desktop Search

9) Advanced Search

1. [pic]

10) Preferences

1. For Research:

i. [pic]



11) Language Tools

12) Other Research tips:

1. Google Scholar:

i. Example: Finance “Smooth Earnings”

2. Find magazine articles by including copyright footers in search:

i. Example: Hologram “Scientific American, Inc. All rights reserved.”

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[i] BOOLEAN:     A term used in the context of searching. The word comes from George Boole, a mathematician, who developed a system of logic based on mathematics. The words AND, OR, and NOT can be used in expressions to limit the context of a search, or a logical statement, or an equation. Many search engines on the Web use Boolean logic in advanced searches. ()

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