GÜLDEN ÜLKÜMEN
Featured in Yahoo Finance (June 2010), The Wall Street Journal Market Watch (December 2011), and Money Magazine (May 2015). Ülkümen, Gülden, Amitav Chakravarti, and Vicki G. Morwitz (2010), “Categories Create Mindsets: The Effect of Exposure to Broad versus Narrow Categorizations on Subsequent, Unrelated Decisions,” Journal of Marketing ... ................
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