Social Media Statistics Dashboard: December FY 2017 …

Social Media Statistics Dashboard: December FY 2017 Summary

DECEMBER FY2017 OVERVIEW Social Media Tool

Blogs Tumblr Blogs Facebook National Archives YouTube Channel Flickr (USNatArchives & ArchivesNews) Instagram Twitter (all NARA feeds) FourSquare

Monthly Views 78,189 Views 33,309 Views 12,340,995 Impressions 323,519 Views 1,419,798 Views

--987 New Check-ins

1

Monthly Visits/Users 44,551 Visitors 21,859 Visitors 3,498,585 Reach

32,171 Total Subscribers 11,810 Total Contacts 45,793 Total Followers 533,007 Total Followers 0 New Followers

FISCAL YEAR COMPARISON Social Media Tool

Blogs

Tumblr Blogs

Facebook

National Archives YouTube Channel

Flickr (USNatArchives & ArchivesNews)

EXTERNAL BLOGS AND TUMBLR 1. AOTUS 2. AOTUS Tumblr 3. Annotation 4. The Carter Chronicle 5. Exhibits Tumblr 6. FOIA Ombudsman 7. In Roosevelt History 8. NARAtions 9. Records Express

FY 2017 Views (To Date) 248,072 74,973

39,216,759 936,262 4,023,059

FY 2016 Views 900,871 265,823

144,274,204 2,449,503 20,737,950

10. The Text Message 11. TumblrWeed Times 12. Today's Document Tumblr 13. Transforming Classification (PIDB) 14. The Federal Register 15. The National Declassification Center 16. NARA Tumblr 17. Rediscovering Black History 18. Prologue 19. Nixon Library Tumblr

20. Unwritten Record 21. Our Presidents Tumblr 22. Congress in the Archives Tumblr 23. LBJ Time Machine Tumblr 24. Preservation at NARA Tumblr 25. Hoover Heads 26. Education Updates 27. FDR Tumblr 28. Ford Library Tumblr 29. Philadelphia Archives Tumblr 30. Discovering LGBTQ History

SOCIAL MEDIA TOOLBOX (Tools currently in use)

? Blogs (Wordpress)

? HistoryPin

? Dipity

? HootSuite

? Facebook

? Instagram

? Flickr

? iTunes U

? Foursquare

? Pinterest

? GitHub

? RSS Feeds

? Google+

? Scribd (Document Sharing) ? Storify ? Tumblr ? Twitter ? YouTube

U.S. National Archives, Office of Innovation, Social Media Team

1/01/2017

Social Media Statistics Dashboard: December FY 2017 Summary

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Views: on External Social Media Projects (Per Month)

Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan

Facebook

Flickr Photostreams

All

Blogs and Tumblr

Main YouTube Channel

1,419,798 194,968

2,408,293 1,416,013 1,111,215,5,608,96114,008,2,37554405

1,965,256 1,960,964 2,130,869 1,765,243 81118001,3715,,,58748309898 96,961 90,294 84,519 97,172 121,704 99,687 9180,40,68571 323,519 331,571 281,172 240,338 222,356 205,711 188,999 122290253779,,,,407282187836 191,954

12,340,995 15,271,612

11,604,152

12,857,900

13,105,296

14,768,108

13,168,313

11,352,502

13,413,289 10,81512,5,40982,850

16,047,740

iTunes U

1,361 1,176 1,396 1,843 2,260

U.S. National Archives, Office of Innovation, Social Media Team

1/01/2017

Social Media Statistics Dashboard: December FY 2017 Summary

3

The number of individual sessions initiated by all visitors to your site (i.e., if a user is inactive on your site for 30+ minutes, future activity is attributed to a

new session)

Number of Visits Referred by Social Media Sites (Per Month)

200,000

Visits to by Referring Social Media Site

180,000

160,000

All Blogs (blogs.archives)

140,000

Facebook

120,000 100,000

Wikipedia/ Wikisource/ Wikimedia

80,000

StumbleUpon

60,000 40,000

Reddit

20,000

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Yahoo Answers (answers.yahoo)

January February

March April May June July August September October November December

New External Social Media Projects: December Projects

Qzzr Facebook Giphy Twitter Pinterest Tumblr Blog YouTube Instagram

1

1

1

1

1

1

2

1

1

1

1

U.S. National Archives, Office of Innovation, Social Media Team

1/01/2017

Social Media Statistics Dashboard: December FY 2017 Summary

Social Media Tools: Detail View ? Blogs ()

25,000

Blog Visits (Source: Appendix II.A)

Visits: Blogs

20,000

The number of individual sessions initiated by all visitors to your site (i.e., if a user is inactive on your site for 30+ minutes, future activity is attributed to a new

session)

15,000

10,000

5,000

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

4

Annotation (NHPRC) AOTUS Carter Chronicle Education Updates FOIA Forward with Roosevelt Hoover Heads Unwritten Record (formerly Media Matters) NARAtions NDC Blog Reagan Education Blog Rediscovering Black History Prologue: Pieces of History Records Express Blog The Text Message

U.S. National Archives, Office of Innovation, Social Media Team

1/01/2017

Social Media Statistics Dashboard: December FY 2017 Summary

35,000

Blog Pageviews (Source: Appendix II.B)

Pageviews: Blogs

30,000

Total number of pages viewed on your site (including refreshes and doublecounts)

25,000

20,000

15,000

10,000

5,000

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

5

Annotation (NHPRC) AOTUS Carter Chronicle Education Updates FOIA Forward with Roosevelt Hoover Heads Unwritten Record (formerly Media Matters) NARAtions Reagan Education Blog NDC Blog Rediscovering Black History Prologue: Pieces of History Records Express Blog The Text Message Transforming Classification (PIDB)

Blog

Unwritten Record Rediscovering Black

History Unwritten Record Records Express Pieces of History

Top 5 Most Viewed Blog Posts in December 2016 Pageviews Post Title

2,647

Christmas in Wartime: Battle of the Bulge

1,504

75th Anniversary of the Attack on Pearl Harbor: Dorie Miller, War Hero

1,422 1,062 974

Louis Zamperini: The Story of a True American Hero Metadata in Electronic Records Management Prohibition and the Rise of the American Gangster

U.S. National Archives, Office of Innovation, Social Media Team

1/01/2017

Social Media Statistics Dashboard: December FY 2017 Summary

Social Media Tools: Detail View ? Tumblr Tumblr Visits

14,000

Visits: Tumblr

12,000

The number of individual sessions initiated by all visitors to your site (i.e., if a user is inactive on your site for 30+ minutes,

future activity is attributed to a new session)

10,000

8,000

6,000

4,000

2,000

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

6

AOTUS Today's Document OurPresidents Exhibits Congress Archives Preservation LBJ Time Machine Philadelphia Records of Women Discovering LGBTQ History Riverside US National Archives Nixon Library Ford Library FDR Library

U.S. National Archives, Office of Innovation, Social Media Team

1/01/2017

Social Media Statistics Dashboard: December FY 2017 Summary

7

Followers on Tumblr (Source: Appendix IV)

Followers (Total)

250,000

Followers: Tumblr

200,000

150,000

100,000

50,000

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

AOTUS Today's Document OurPresidents Exhibits U.S. National Archives Preservation Philadelphia Riverside LBJ Time Machine Congress Archives Records of Women Discovering LGBTQ History Nixon Library Ford Library FDR Library

U.S. National Archives, Office of Innovation, Social Media Team

1/01/2017

Social Media Statistics Dashboard: December FY 2017 Summary

8

Social Media Tools: Detail View ? Facebook Post Views on Regional Pages (Source: Appendix IV.A)

Post Views: Number of times anyone viewed a news story posted bya given NARA page

600,000 500,000

Post Views: Regional Facebook Pages

400,000

300,000

200,000

100,000

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Atlanta Boston Chicago Denver Fort Worth Kansas City New York Philadelphia Riverside Seattle St. Louis

U.S. National Archives, Office of Innovation, Social Media Team

1/01/2017

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