Theatrical Market Statistics

2012 Theatrical statistics summary

Global

? Global box office for all films released in each country around the world reached $34.7 billion in 2012, up 6% over 2011's total, due to an increase in international box office ($23.9 billion) and U.S./Canada box office ($10.8 billion). All international regions with the exception of Europe experienced growth in 2012. Chinese box office ($2.7 billion) grew by 36% in 2012 to become the largest international market, surpassing Japan.

? International box office is up 32% over five years ago, driven by growth in various international markets, including China, Russia and Brazil.

? Over two-thirds of the world's nearly 130,000 cinema screens are now digital.

U.S./Canada

? 2012 U.S./Canada box office was $10.8 billion, up 6% compared to $10.2 billion in 2011, and up 12% from five years ago. 3D box office was similar to 2011 ($1.8 billion), despite fewer 3D film releases.

? The 2012 increase in U.S./Canada box office was due to an equivalent increase in admissions (6%) compared to 2011, as admissions reached 1.36 billion, while the average cinema ticket price stayed flat.

? More than two-thirds of the U.S./Canada population (68%) ? or 225 million people ? went to the movies at least once in 2012, consistent with prior years. Ticket sales continue to be driven by frequent moviegoers who attend once a month or more. In 2012, frequent moviegoers represented 13% of the population and 57% of all movie tickets, an increase of 7 percentage points in ticket share from 2011, at the expense of occasional moviegoer ticket share. This suggests that the increase in ticket sales in 2012 was among moviegoers who increased their attendance from less than once a month, to once a month or more.

? Broader moviegoer demographic shares remain relatively stable from 2011 to 2012, with 12-24 year olds and Hispanics continuing to oversample in moviegoing versus their proportion of the population ? however, 2012 saw increases in the number of frequent moviegoers in nearly every ethnicity and age group, notably in the 4049 year old group.

? In 2012, 48% of all U.S./Canada moviegoers viewed at least one movie in 3D, with attendance continuing to skew toward younger moviegoers.

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Theatrical Market Statistics 2012

GLOBAL

3

Global box office for all films released in each country around the world1 reached $34.7 billion in 2012, up 6% over 2011's total. The increase was due in large part to international box office ($23.9 billion), up 6% compared to 2011, with growth in the majority of geographic regions. International box office in U.S. dollars is up 32% over five years ago.

Global Box Office ? All Films (US$ Billions)

$40

$35

$30

$27.7

$25

$20 18.1

(65%) $15

$10

$5

9.6

$0 2008

International $29.4

18.8 (64%)

10.6 2009

$31.6

U.S./Canada $32.6

21.0 (66%)

22.4 (69%)

10.6 2010

10.2 2011

$34.7

23.9 (69%)

10.8 2012

U.S./Canada3 International4 Total

2008

$9.6 $18.1 $27.7

2009

$10.6 $18.8 $29.4

2010

$10.6 $21.0 $31.6

2011

$10.2 $22.4 $32.6

2012

$10.8 $23.9 $34.7

% Change % Change2 12 vs. 11 12 vs. 08

6%

12%

6%

32%

6%

25%

1 Values in the report include all films released, regardless of distributor or country of origin, except where specified as a

subset.

2 Percentage value change is calculated using table values before rounding.

3 Source: Rentrak Corporation ? Box Office Essentials, calendar year from January 1-December 31, 2012.

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4 MPAA calculates international box office country-by-country based on a variety of primary and secondary data sources.

Asia Pacific (+15%) led international box office growth for all films released in 2012. Chinese box office grew by 36% in U.S. dollars to $2.7 billion in 2012, moving it to the largest international market ahead of Japan. Latin America box office growth (+6%) centered around major markets, including Brazil. Europe, Middle East & Africa (EMEA) decreased 1%, attributable to declines in certain European markets including France, Italy and Spain.

International Box Office by Region ? All Films (US$ Billions)

$12

$10

$9.7

$8 6.8

$6

EMEA $9.9 7.2

Asia Pacific $10.4

8.5

$10.8 9.0

Latin America $10.7 10.4

$4

2.6

2.8

$2

1.6

1.7

2.1

$0 2008

2009

2010

2011

2012

Europe, Middle East & Africa Asia Pacific Latin America Total

2008

$9.7 $6.8 $1.6 $18.1

2009

$9.9 $7.2 $1.7 $18.8

2010

$10.4 $8.5 $2.1 $21.0

2011

$10.8 $9.0 $2.6 $22.4

2012

$10.7 $10.4 $2.8 $23.9

% Change5 12 vs. 11

-1% 15%

6% 6%

% Change 12 vs. 08

10% 53% 73% 32%

2012 Top 10 International Box Office Markets ? All Films (US$ Billions)

Source: IHS Screen Digest, local sources

China

$2.7

Japan

$2.4

U.K.

$1.7

France

$1.7

India

$1.4

Germany

$1.3

South Korea

$1.3

Russia

$1.2

Australia

$1.2

Brazil

$0.8

5 Percentage value change is calculated using table values before rounding.

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Cinema screens increased by 5% worldwide in 2012, due to double digit increases in Asia Pacific and Africa/Middle East, raising the total to just under 130,000. Digital cinema continues to grow rapidly (up 41%) and over two-thirds of the world's screens are now digital. 2012 marked the first year that digital screens surpassed analog screens in international market share.

2012 Cinema Screens by Format and Region6

Source: IHS Screen Digest

45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000

5,000 0

42,803

Analog

14,734

Digital Non 3D 39,597 13,963

21,643

6,426 U.S./Canada

12,271 13,363 EMEA

Digital 3D 37,151 14,219

8,760 14,172 Asia Pacific

1,524

10,315 2,629

6,162

Latin America

100,000

Digital Screens, U.S./Canada and International

Source: IHS Screen Digest

International

U.S./Canada

90,000

80,000 70,000 60,000

122% 63,825

50,000

40,000

30,000

20,000 10,000 3,133

0

8,792 5,659 2008

(36%)

16,382 8,646 7,736 2009

(53%)

35,062

19,579

(56%)

15,483 2010

36,356

(57%)

27,469 2011

89,743 53,366

(60%)

36,377 2012

62012 total screens figures are forecasts as of March 2013.

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Growth in 3D screens in 2012 continued at a slower pace compared to the explosive growth experienced in 2009 and 2010. The 3D digital proportion of total screens increased to 35% in 2012, up from 29% in 2011.

U.S./Canada EMEA Asia Pacific Latin America Total % change vs. previous year

Worldwide Digital 3D Screens

Source: IHS Screen Digest

2008 2009 2010 2011

2012 2012 % of digital

1,514 3,548 8,505 13,490 14,734

41%

594 3,510 8,143 11,570 13,963

53%

344 1,584 4,659 8,590 14,219

62%

84 362 1,104 2,142 2,629

63%

2,536 9,004 22,411 35,792 45,545

51%

96% 255% 149% 60% 27%

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Theatrical Market Statistics 2012

U.S./CANADA

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