New Zealand’s Identity, Culture and the MediaWhat’s ...

New Zealand's Identity, Culture

and the Media What's changed in 30 years?

New Zealand's Identity, Culture and the Media: What's changed in 30 years?

PREPARED FOR NZ On Air

PREPARED BYCorrine de Bonnaire, Jane Fallon, Emanuel Kalafatelis, and

Virginia Webb

ART & DESIGN Mick Finn

CONTACT DETAILSEmanuel Kalafatelis

Research New Zealand

Phone 04 499 3088



PROJECT NUMBER #5063

DATEOctober 2019

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Contents

Foreword

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Executive summary

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Key result 1

Our national identity has evolved, but it is

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fundamentally the same as it was 30 years ago

Key results 2 and 3 New Zealanders embrace their cultural diversity,

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while also acknowledging Mori culture as an

important part of their national identity

Key result 4

New Zealanders are troubled by some important

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environmental and social issues

Key result 5

Less than one-half of New Zealanders believe that 34 New Zealand-made (television, radio and online) content currently shapes and reflects our national identity

Key results 6 and 7 One-in-every four New Zealanders watch New

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Zealand (television and online) content because

it reflects and informs their view of our national

identity, while others do so because of its

entertainment and information value

Key result 8

Key result 9 Key result 10 References Appendix

Regardless of whether New Zealanders watch

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New Zealand-made content, in principle, it's

considered important

With changes, more New Zealanders would watch 57 New Zealand-made content

New Zealanders want news media that is

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independent and informative

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Survey development and methodology

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New Zealand's Identity, Culture and the Media What's changed in 30 years? 3

Foreword

Thirty years ago, NZ On Air was created to `develop the distinctiveness, variety and quality of New Zealand broadcasting that reflects the culture and identity of all New Zealanders under the Treaty of Waitangi'. Today that mission is as important as ever.

In the past 30 years, the mix of peoples that make up Aotearoa has hugely expanded, and so too has the choice and variety of media platforms and content available to us all.

In order to do our job well, NZ On Air needs to understand what's important to New Zealanders, and also how the changing media offering is affecting the way New Zealanders access and enjoy local stories and songs.

We commissioned this research to sit alongside our ongoing data-driven series Where Are The Audiences? We hope the insights in this research will help us, and the creative community we work with, to reflect New Zealanders as we are today ? a diverse multi-cultural people with a range of views and needs.

For our part, we will think deeply about the findings as we map our future strategy. We will challenge ourselves and the creatives and platforms we fund to find new and exciting ways to engage New Zealanders with quality public media.

ttou krero, ttou reo. Our stories, our voices.

Dr Ruth Harley, CNZM Chair, NZ On Air

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New Zealand's Identity, Culture and the Media What's changed in 30 years? 5

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