At udate ar , 023 Video Ad Formats YOB - Disney Advertising

the site (Gerhards, 2017), YouTube today provides multiple advertising formats such as displays ads, skippable and non-skippable video ads (YouTube Help, 2018). As people tend to skip ad formats which remind users of traditional advertis-ing such as on TV (McGoogan, 2016), the company was on the lookout for other formats of commercialization. ................
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