Website Embed Instructions



-9144002202200TIP: To navigate this document, go to the top ribbon, click View, then select Navigation Pane. Then, simply click the section of the toolkit you’d like to see and you’ll automatically jump to it.Website Embed InstructionsSuggested Website Copy Below is a brief description of the video for your website. This also includes the video embed code—all you have to do is copy and paste! Just make sure to stop copying before “Where to Embed.”<h1>What is Housing Counseling?</h1><p>Simply put, housing counselors help people find and keep good homes. But what does that look like? This short video will give you a glimpse into some of the services housing counselors offer. </p><p>Once you've watched the video and have gotten a better idea of what we do, click around our website to learn more about what we specialize in, and how we can help <strong>you</strong>.</p><iframe width="560" height="315" src="" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>Where to EmbedWe recommend putting this on your homepage, an FAQ section, or on a page of your website that is not dedicated to one specific area of housing counseling.How to EmbedCopy the HTML codeChoose where you want it to be on your websiteIdentify where the video will go on that pagePaste the code into the HTML by clicking the “Source” buttonNote: The embed code is set at the optimal viewing size. If you’re unfamiliar with HTML and would like to change the size, talk to your web manager or email Timm Krueger, Housing Action Illinois’s Communications Consultant.Want your logo added to the end of this video?If you would like to have your agency’s logo added to the end of this video, email Timm Krueger to learn more about pricing information. Sample E-blastSend an e-blast to your supporters encouraging them to learn more about National Homeownership Month. Yellow highlights are areas for you to customize![Subject] What is Housing Counseling? We Can Explain[Pre-Header] Watch this video to learn more about housing counseling[Body]Housing counseling can be a helpful resource for you and your family, but sometimes it can be tough to fully explain who we are and how we can help you. This video will give you a quick look into the services housing counselors offer and our value to the community. Take a look by clicking the image above, or follow this link, then explore our website to learn more about the services we offer.Sample Email Signature June is National Homeownership Month– learn how our housing counselors help people buy homes ?Email Signature DirectionsOutlookOpen a new email message.Select?Signature?>?Signatures?from the?Message?menu.Under?Select signature to edit, choose?New, and in the?New Signature?dialog box, type a?name?for the signature.Under?Edit signature, compose your signature, then click OK to save.GmailClick the?Settings?gear in your Gmail toolbar.Select?Settings?from the menu that will have appeared.Select the?General?tab and scroll down to the Signature section.Update your signature with your new information.When you're finished, scroll to the bottom of the page and select?Save Changes.Sample Press Release For Immediate Release: June 1, 2019Contact: [Contact Name, Title Organization] [Phone Number] [Email]Statement from [Organization Name] Executive Director [Name]on National Homeownership MonthThis week marks the beginning of National Homeownership Month, a time when we come together to better understand this longstanding aspiration for Americans. Throughout June, we will celebrate the joys and benefits of homeownership, while recognizing the critical work that our housing counselors do to ensure that people in [Community Name] can realize this dream. At [Organization], we work to promote sustainable homeownership each day. Through [list three homeownership programs you offer], our dedicated team helps [number of clients served per year] individuals and families make their best housing decisions each year. This June, we encourage all people who live in [Community Name] to take time to learn more about the resources available to them when thinking about purchasing a home. By working together, one by one, we can ensure that homeownership fulfills its promises of stability, safety, and opportunity.###About [Organization Name][Insert boilerplate]Social Media - InstructionsThese social media posts have a maximum of 280 characters, meaning they’ll work on both Facebook and Twitter. Some posts are accompanied by a graphic—we recommend you post them together for maximum impact. Posting pictures of your housing counseling staff is a great, easy way to add a personal touch to your posts, too!Make Your Life EasierWant to inform your audience with ease, all month long? Schedule your social media posts ahead of time! Free tools like Hootsuite make it easy to copy, paste, and schedule our pre-written social media posts. You can also schedule your posts directly through your Facebook Page (learn how here). Pinned Post DirectionsDid you know that you can pin a post to the top of your feed? This allows your followers to see important information that won’t get lost in your regular updates! Learn how to pin a post on Facebook and Twitter by following the directions below:FacebookGo to the post on your Page's timelineClick? INCLUDEPICTURE "" \* MERGEFORMATINET ?in the top right of the postSelect?Pin to Top of PageTwitterOpen your account on Twitter.Scroll to the tweet you would like to pin.Click on the “more” symbol; found in the upper-right corner of the tweet.A drop-down menu will appear. Click “Pin to your profile page.”Social Media – Sample PostsThe posts are organized by program area so you can easily choose the content that is most relevant to your agency (and your audience!). GeneralJune is National #HomeownershipMonth19! All month long we'll be highlighting how housing counseling can help you find and keep the home of your dreams. Visit our website to learn more: [LINK] Click here to download the image we designed for this postHousing counselors can help you understand the home buying process, save for a down payment, and choose the mortgage that's right for you. Visit our website to learn more: [LINK] #HomeownershipMonth19Click here to download the image we designed for this postBuying a home can be stressful--especially if it’s your first time! Talk to one of our housing counselors to learn how we can help you navigate the process and achieve your dream: [LINK] #HomeownershipMonth19Click here to download the image we designed for this postWhat can housing counselors do? More like what CAN'T we do! Visit our website to learn how #HomeownershipMonth19 could start your homeownership journey: [LINK]Click here to download the image we designed for this postReverse MortgagesMaybe you’ve seen them on TV, but do you know how a reverse mortgage works? Our housing counseling team can help you or a loved one understand the reverse mortgage program, how it works, and if you qualify. Click here to learn more: [LINK]A reverse mortgage can help you or a loved one keep their home while funding quality-of-life expenses or out of pocket costs. Our housing counselors are here to help you determine the best decision for YOU. Click here to learn more: [LINK]Post-PurchaseHousing counselors don’t just help you find a home—we can help you keep your home, too. Talk to our trained housing staff to reduce your risk of foreclosure and get helpful tips to protect your greatest investment: your home. Click here to learn more: [LINK]Did you know? Post-purchase housing counseling can help you save as much as $732 per year. Talk to our counselors today to learn how loan modifications can help you save big: [LINK]Foreclosure PreventionThe foreclosure process can be difficult to manage—especially on your own. Our free foreclosure prevention counseling can help you take this process head on, get up-to-date on payments, and potentially keep your home. Click here to learn how: [LINK]According to HUD, studies show that foreclosure counseling can dramatically increase your chances of getting up-to-date on your mortgage payments. Click here to learn how we can help you and your family avoid foreclosure: [LINK]First-Time HomebuyerBuying a home can be scary—especially if it’s your first time! Don’t worry, we can help. Click here to learn more about our first-time homebuyer program and if homeownership if right for you and your family: [LINK]Don’t know how much house you can afford? We can help! Our first-time homebuyer program will empower you to make smart financial decisions for you and your family. Click here to learn is homeownership is right for you: [LINK]Budgeting/Financial LiteracyBudgeting and financial literacy can help you improve your credit score, save for a down payment, and achieve the future of your dreams. Our housing counselors can help you learn the tools and techniques to get there. Learn more: [LINK]LinkedInPosts with images perform 2.3 times better than posts with only text, so we recommend using this image in your post. Remember: the video ends by saying “Click around on our website,” because we want them to stay on your site, rather than our YouTube page! Housing counseling is an important service, but isn’t always understood. This short video will give you a quick look into the services housing counselors offer and our value to the community. Click here to learn about how we help people find and keep good homes: [LINK] ................
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