Scarsdale Public Schools



Superbowl 2014 Game Day CommercialsDIRECTIONS:Using the list below, please choose three commercials to analyze. Use YouTube to watch them with headphones on. Pick one to answer the following questions and be prepared to share your choice with the class.Place link to commercial here:What made you choose this commercial?Was there music or sound that caught your attention? Or was their interesting dialog that captured your attention? No sound at all?What was the coloring like? Bright, subdued, black & white? Describe it.Was there a catch phrase (this is what graphic designers use to get you familiar with a product, message or cause – ex.: McDonalds – “I’m Loving It”)Was the message of the commercial successful at persuading you to believe in their product, message or cause? What was the commercial really about?Did you see any commercials that lead up to this one before the Super Bowl?What was the least successful commercial you watched? Why?Choose from the following:Ford Fusion Hybrid – 2 partsBud Light – many partsMaserati Ghibli DoritosChevy SilveradoTurbo TaxBeats MusicBank of America Fundraiser – U2 music downloadHyundai Genesis Squarespace – web designRadio ShackChevy World Cancer Day – FundraiserGo – more than oneHonda AccordT-Mobile more than oneWeather TechVolkswagenWonderful PistachiosH&MCarmaxGeicoPeanut M&M’s(there is a commercial that leads up to this one)Coca Cola – America the BeautifulSonosToyota Highlander – more than Verizon – Fios QuantumJeep CherokeeDunkin Alex and AniMazda 3NFL NetworkScientologyAudi A3Goldie BloxKIA K900Sprint Family Plan – more than oneHeinz KetchupHonda SafetyBudweiser – soldier saluteChrysler 200NFLTime Warner CableCoca Cola – football game with kidNestle Butterfinger/Peanut Butter CupHyundai ElantraJaguarOikos Greek YogurtT-Mobile only textSodastreamBudweiser – puppy and horseEsurance ................
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