PDF First-Time Homebuyer Survey
FIRST-TIME HOMEBUYER
SURVEY
AN AGENT'S INSIDE LOOK AT TODAY'S FIRST-TIME HOMEBUYER
Overview
? This survey was administered to agents who have worked with first-time buyers in 2009.
? 2,453 Keller Williams agents responded to the survey. ? They were asked to answer questions on the most recent
first-time buyer they worked with. ? We analyzed the responses of those agents who worked with
a first-time homebuyer in the last three months.
Keller Williams Research 2
Table of Contents
Market Conditions........................
4
Demographics.............................
5
What Did They Buy?...........................
8
Buyer Consultation........................
11
Buyer Motivation .........................
12
Home Criteria ...............................
13
Communication.............................
15
Financing.......................................
17
Home Tours...................................
19
Concessions................................
21
Down Payment............................
24
Problems and Issues......................
26
Closing.....................................
28
Keller Williams Research 3
Market Conditions
The majority of first-time buyers in early 2009 purchased their home in a Buyer's Market.
70%
18% 12%
Balanced Market
Buyers Market
Sellers Market
Keller Williams Research 4
Marital Status
? 46% of first-time home buyers were married. The proportion of married first-time buyers appear to be declining over time?.
? Surprisingly, the number of single males buying homes are competitive to the number of single females buying their first home. In the last few years, the number of single females buying their first home far outnumbered the number of single males?.
Married Couple Unmarried Couple Single Female Single Male Other
46% 13% 21%
40% 19% 1%
? Source: NAR Profile of Homebuyers and Sellers
Keller Williams Research 5
Household Size
? The median household size is two.
? 75% of first-time buyers had two or more people of any age living in the home.
3% = 5 people 10% = 4 people
2% = > than 5
25% = 1 person
17% = 3 people
43% = 2 people
Keller Williams Research 6
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