ZILLOW INSIGHTS
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Home Sellers
Selling a home can be daunting. Zillow Group is there to identify sellers at every stage in the selling process to help them get the most out of their home sale. Zillow Group's vast amount of data empowers sellers to do their own research and help guide them on how to sell their home at the highest price.
AUDIENCE DATA SIGNALS ? Utilizing Zillow's "Make Me Move" option ? Viewing real estate agent profile pages ? Reading and signing documents within DotLoop ? Researching home values in their claimed homes dashboard ? Getting a personalized home estimate on Trulia
Contact your Account Exectuive to discuss Zillow Group Audience Targeting and cookie pool sizes
ZILLOW INSIGHTS
The majority of today's home sellers are listing a home for the first time and are usually embarking on the process amid a life change, such as a job change, divorce or becoming an empty nester. With these life transitions, they are often looking to purchase a new home as they sell their old home. Typically, sellers elect to sell their current home ahead of searching for a new one, putting their time and focus on their existing property first.
83% of sellers make sale-related renovations or improvements which pay off with an offer above list price
Sellers consider putting their home on the market for five months on average before listing it
Most sellers are trading their home for one they see as an upgrade and costs on average 11% more
On average, sellers make 3 improvements to their home before listing
All findings are from the Zillow Group 2016 Consumer Report
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