Ipsos Poll conducted on behalf of Zillow
Zillow Metropolitan Housing Study
Ipsos Poll conducted on behalf of Zillow
Washington, DC, April 17, 2017 1. How would you describe the area in which you live?
Suburban Urban Rural
Total N=10,064
60% 30% 10%
2. How many jobs do you have?
One job Multiple jobs
Total N=5,407
88%
12%
3. How confident are you that you will be able to afford to stay in your current home as long as you want?
Very confident Somewhat confident Not very confident Not confident at all
Total N=10,064
54% 35%
8% 3%
4. How confident are you that you will be able to afford to own a home someday?
Total N=4,043
Address: Tel:
2020 K Street NW, Suite 410 Washington, DC 20006 +1 202 463-7300
Contact:
Email: Tel:
Chris Jackson Vice President, U.S., Ipsos Public Affairs chris.jackson@ +1 202 420-2025
1
Press Release ? continued ?
Very confident
28%
Somewhat confident
33%
Not very confident 21%
Not confident at
all
18%
5. When, if ever, do you expect to buy your own home?
3 to 5 years from now More than 5 years from
now 1 to 2 years from now
Never Within the next 12 months
Not sure
Total N=4,043
24%
20%
17% 16% 6% 17%
6. When, if ever, do you expect to buy a different home?
Total N=6,021
Never
23%
More than 5 years from now
22%
3 to 5 years from now
15%
1 to 2 years from now
11%
Within the next 12 months
5%
Not sure
23%
7. Of the following, how would you rate the following long term investments?
a. Your home
Total N=10,064
Excellent investment 29%
Address: Tel:
2020 K Street NW, Suite 410 Washington, DC 20006 +1 202 463-7300
Contact:
Email: Tel:
Chris Jackson Vice President, U.S., Ipsos Public Affairs chris.jackson@ +1 202 420-2025
2
Press Release ? continued ?
Good investment
42%
Average investment 23%
Poor investment
5%
Terrible investment
2%
b. Stocks
Excellent investment Good investment
Average investment Poor investment
Terrible investment
Total N=10,064
11% 40% 37% 9% 3%
c. Bonds
Excellent investment Good investment
Average investment Poor investment
Terrible investment
Total N=10,064
7% 31% 46% 12% 3%
d. Business investments
Excellent investment Good investment
Average investment Poor investment
Terrible investment
Total N=10,064
7% 28% 48% 14% 3%
Address: Tel:
2020 K Street NW, Suite 410 Washington, DC 20006 +1 202 463-7300
Contact:
Email: Tel:
Chris Jackson Vice President, U.S., Ipsos Public Affairs chris.jackson@ +1 202 420-2025
3
Press Release ? continued ?
e. Real estate (e.g., investment properties, commercial properties, etc.)
Excellent investment Good investment
Average investment Poor investment
Terrible investment
Total N=10,064
18% 43% 30% 7% 2%
8. How often do you think about owning your own home?
Very often Somewhat often Not very often
Not at all
Total N=4,043
34% 35% 20% 11%
9. Do you agree or disagree with the following statement?
a. Owning a home is necessary to live The American Dream
Strongly agree
Somewhat agree Somewhat disagree
Strongly disagree
Total N=10,064
27% 38%
23%
10%
b. Owning a home increases your standing in the local community
Strongly agree
Total N=10,064
25%
Address: Tel:
2020 K Street NW, Suite 410 Washington, DC 20006 +1 202 463-7300
Contact:
Email: Tel:
Chris Jackson Vice President, U.S., Ipsos Public Affairs chris.jackson@ +1 202 420-2025
4
Press Release ? continued ?
Somewhat agree
47%
Somewhat disagree
18%
Strongly disagree
6%
c. Owning a home is a key to a higher social status
Strongly agree Somewhat agree
Somewhat disagree Strongly disagree
Total N=10,064
22% 43%
24%
9%
10. Is owning or renting a home better for the following:
a. Financial flexibility
Owning Renting
Total N=10,064
62% 38%
b. Making ties to your community
Owning Renting
Total N=10,064
92% 8%
c. Monthly housing costs
Total N=10,064
Address: Tel:
2020 K Street NW, Suite 410 Washington, DC 20006 +1 202 463-7300
Contact:
Email: Tel:
Chris Jackson Vice President, U.S., Ipsos Public Affairs chris.jackson@ +1 202 420-2025
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