On the 4Ps & 4Cs of Green Logistics Marketing Mix
Marketing Value Offer or Marketing Mix (4Ps) is the heart of marketing strategy which, in fact, is about choosing target markets (customers) and preparing value offering to those customers. The term “marketing mix” is an important part of the ABCs of marketing, and is well-known and self-explanatory. The general truth is that the “4Ps” ................
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