Marketing Functions QUIZ



Competency: #49- Describe the marketing functions and their importance

Total Possible Points: 50

Multiple Choice: Circle the letter that represents the correct response to the question. Each multiple choice question is worth 5 points.

1. Budgeting for marketing activities, obtaining the necessary funds needed for operations, and providing financial assistance to customer so they can purchase the business' products and services are which marketing function?

A. Marketing Information Management

B. Pricing

C. Financing

D. Promotion

2. Setting and communicating the value of products and services is which marketing function?

A. Marketing Information Management

B. Pricing

C. Financing

D. Promotion

3. Obtaining, managing, and using market information to improve business decision-making and the performance of marketing activities is which marketing function?

A. Marketing Information Management

B. Pricing

C. Financing

D. Promotion

4. Communicating information about products and services to potential customers is which marketing function?

A. Marketing Information Management

B. Pricing

C. Financing

D. Promotion

Matching:

Questions 5-10: Match the following marketing functions to the correct definition or example. Each response is worth 5 points.

| |

|_____A company decides to accept PayPal for payment from its Internet customers |

|_____A company decides to sell items on the Internet for 10% less than in stores. |

|_____A store decides to start selling satellite radios. |

|_____Researchers ask people in a mall about a new cola that they are test marketing. |

|_____A company adds a warehouse in California to speed shipment to customers on the west coast. |

|_____A store begins advertising on local TV and radio. |

| |

|Product/Service Management |

|Distribution |

|Financing |

|Pricing |

|Marketing Information Management |

|Promotion |

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