DECA MARKETING PACKAGE - Mrs. Socha's Classroom
CHAPTER 7- MARKETING BEGINS WITH CUSTOMERS (Formerly Ch. 8) Lesson 7.1 Understanding Consumer Behavior. Lesson 7.2 Buying Motives. Lesson 7.3 Types of Decision-Making. Review. Activities: Case Studies: Vehicles and petroleum marketing; financial services marketing. CHAPTER 8- COMPETITION IS EVERYWHERE (Formerly Ch. 7) Lesson 8.1 Analyzing ... ................
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