CHAPTER 1—CONSUMER BEHAVIOR AND CONSUMER …
a. Attitudes d. B and C b. Values e. A, B, and C c. Summary constructs ANS: E 7. Material components of a culture are sometimes referred to as: a. cultural artifacts d. brand names b. products e. None of the above. c. symbols ANS: A. 8. According to Chapter 11, products cannot also be utilized to provide: ................
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