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right70485A global volunteer organization that improves the lives of women and girls through programs leading to social and economic empowerment.00A global volunteer organization that improves the lives of women and girls through programs leading to social and economic empowerment.111125-11747500SOROPTIMIST INTERNATIONAL OF THE AMERICASMembers Share Their Family and Friend ExperiencesBest for Women, Fall 201726352503302000As Soroptimist members, you are important! Not only do you execute our mission and help numerous women and girls who face obstacles such as poverty, violence and teen pregnancy throughout the world, but you are also the best spokeswomen when it comes to recruiting new members. Studies have shown people will get involved with an organization because someone they know personally asked them.According to the “2016 Membership Marketing Benchmarking Report” from Marketing General, Inc., word of mouth is one of the most effective marketing methods for acquiring new members. Additionally, an online survey of global respondents in 60 countries conducted by Nielsen found word-of-mouth recommendations from family and friends to be the most influential marketing tool—with 83 percent of respondents saying it’s the most trustworthy marketing.Curious about how members across our federation are getting their friends and family involved in Soroptimist? We were too! We asked several members about the benefits of volunteering together. Here’s what they had to say:Eastern Canada and Camino Real RegionsMargaret Gilbey, SI/Toronto, ON—ECRSusan Gilbey, SI/Westminster, CA—CRRSisters: The best way to encourage membership is to share what we personally gain from our membership. We both think that the women and girls we help are so inspirational, and their stories are moving. Our programs are life changing—for those we help and ourselves. People shouldn’t hesitate to encourage membership, as what we gain from being part of Soroptimist is much more than what we give. In fact it is the best gift you can give yourself! We both see our membership in Soroptimist as a tribute to our late mother, Jeanne Sternberg Gilbey, who raised us to believe that the great blessings we've received in life come with great responsibilities, especially to help those less fortunate. Our mother was never a member of Soroptimist, but she was one ... to her very core. By our service to Soroptimist we honor her legacy.Brazil RegionCarmen Sgarbi, SI/SantosFamily and Friends: I was invited to be a member of the club because I had received a club award from them. I then recruited my friends Belkis Marieta Tavolaro Rajabally, Adenilde Pereira dos Santos, Ercilla Maria V. Wiggert, Sonia Maria de Barros Alberto (who recruited Maria Stela Adurens) and my daughter-in-law Lilia Carmona Sofie Sgarbi. I also recruited my friend Irene Santos Gomes who recruited two of her friends: Maria Yvonne Perazzo and Maria Aparecida. I am not the only one to recruit a family member. Before me, Maria José Abreu Cimino recruited her sister-in-law Marly Cimino and then Cinira da Mata José recruited her sister Cirene da Matta Marino. I am pleased in knowing that the members I recruited are happy and I have one piece of advice: Do not hesitate to invite a friend or family member. This will greater strengthen the friendship bonds between you.Midwestern RegionGeneva Taylor, SI/Indianapolis MetroLauren Taylor, SI/Indianapolis Metro (Geneva’s daughter)Julia Tellis, SI/Iliana (Geneva’s mother)Family— Geneva: In my case, it involves my mom, myself and my daughter. We are Soroptimists—three generations now! My mom is a member of SI/Iliana in the Midwestern Region. When her friend, Bev Bucur of SI/Illiana, IL, heard that the prior Indianapolis club disbanded, she recalled that my mom said I lived in Indianapolis. With a friend’s help, we had the club back up and re-chartered in about five months. My daughter was in high school at the time and was always willing to volunteer for us. As she witnessed other ladies in our club and their stories of "growing up" Soroptimist, she was happy to join. We plan on her using her technical skills to help us keep up our website now that one of our members who handled that has relocated for her work.?Sierra Pacific RegionTana Elizondo, SI/Hanford, CAAmory Elizondo (Tana’s daughter)Linda Carter (Tana’s sister)Family—Tana: We have been a team. When working together, we can support one another and our satisfaction is multiplied when we have accomplished a task with each other. We can laugh and often cry when something has touched our hearts and inspires us to continue on because we share the same feelings. When you are family, you know there is a bond. But, when we have each taken on leadership roles, the feelings change when you are encouraged or when you offer encouragement toward the other person. There is pride and much more that takes over. I have close friends that have become the club president but it’s not the same when I have my daughter assuming that role. Relationships are allowed to develop at another level._______It’s easy to see that no one knows how personally beneficial membership in Soroptimist is better than our own Soroptimist members. Take some time individually or as a club to think about why you value your membership. Then, use those ideas as talking points to share with friends and family and encourage them to join your club! ................
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