Chapter 1: Defining Marketing for the 21st Century
a. set a final “cost plus” price in each country . b. set a cost-based price in each country . c. let the market dictate price/country . d. vary the price/market/country on a daily basis to reflect consumer demand . e. set the transfer price at marginal costs = marginal revenue . Answer: b Page: 684 Level of difficulty: Hard . 52. ................
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