Chapter 1—An Overview of Marketing

a. a blend of product, place, promotion, and pricing decisions b. price c. product design d. place (distribution) e. promotion ANS: A. A market-oriented organization seeks to generate sales volume based on serving customer needs and wants, utilizing all of the elements of the marketing mix to do so. PTS: 1 REF: 10 OBJ: 01-3 TYPE: App ................
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