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JLMC 101 – Test #1 Question PoolChapter 1 – True/FalseNo media existed prior to the coming of the electronic era in the nineteenth century. FalseThe manuscript culture that existed between 1000 B.C.E. and the mid-fifteenth century primarily served the ruling classes. TrueWith the coming of the printing press, the printed newspaper became the first mass-marketed product in history. FalseThe printing press fostered the rise of tribal communities. FalseThe computer was the first electronic medium. FalseThe way we consume media today, like watching a TV show on our own schedule rather than when it airs on television, favors shared experiences over individual interests. FalseThe senders of messages often have little control over how their messages will be received. TrueMass media audiences generally seek out messages that correspond to their beliefs and values. TrueAccording to the textbook, the high-low model of culture limits the way we look at and discuss culture today. TrueTelevision shows that blur genres can be called postmodern. TrueArtists critical of the modern era, such as Aldous Huxley (Brave New World) and Charlie Chaplin (Modern Times), predicted a future in which technology would lead to less oppression and more individual freedom. FalsePostmodern cultural style celebrates the universal and the functional as opposed to the ornate and decorative. TrueStories are thought to be the default mode of human thought. TrueThe media is the only business that gets special protection in the U.S. Constitution. True Chapter 1 – Multiple Choice The historical development of media and communication includes all of the following eras except Plato wanted to banish poets from ancient Greece because he thought they would Undermine storytellingWhich of the following does the textbook identify as a result of the printing press? An increased sense of community and mutual cooperationThe beginning of the electronic age of communication started with the development of which of the following? telegraphFor the first time in mass media history, the speed of communication surpassed the speed of transportation with the development of telegraphThe key development that allowed for the transition to the digital age was televisionOne definition given in the textbook of the term media convergence is The consolidation of different mass media holdings under one corporate umbrellaThe textbook describes four stages in the emergence of a new mass medium. Which of the following is one of them? AWEW1st – emergence or novelty stage where inventors and technicians try to solve a particular problem2nd – entrepreneurial stage where inventors and investors determine a practical and marketable use for the new device3rd – mass medium stage where businesses figure out how to market the device or medium as a consumer product4th – convergence stage where older media are reconfigured in various forms on newer mediaThe linear communication model can be criticized on the grounds that it suggests an active sender and a passive receiverA cultural approach to understanding mass communication argues that diverse audiences will interpret the same information differentlySelective exposure the phenomenon whereby audiences seek messages and meanings that are correspond to their preexisting beliefs and valuesConcerns about how young people might be negatively influenced by messages in popular or “low” cultural forms have been around at least since the time of the ancient Greek philosopher SocratesCritics who adopt the “skyscraper” model of understanding culture worry that too much “low” culture All of the options are correctCritics who view culture as a map acknowledge that the familiar and unknown often coexist in the same song, movie, or other cultural artifactWhich statement(s) reflect(s) the modern period's ideal about working efficiently? Which of the following is not a value the textbook associates with postmodern culture? All of the options are correctPostmodern values include which of the following? Which of the following is not one of the stages in the five-step critical process for evaluating media? The five step critical process of evaluating media allows us to do all the following except DescriptionAnalysisInterpretationEvaluationEngagementHelps us keep an open mind, understand specific cultural norms we are critiquing, and acknowledge the complexity of contemporary cultureChapter 2 – True/False The Internet was created by private enterprise, but it has been taken over and expanded by the federal government. FalseARPAnet is a browser FalseThe Internet was designed so that a centralized authority could control electronic communication during a nuclear disaster. FalseWeb 2.0 is a more collaborative environment than Web 1.0. TrueMany Internet visionaries talk about Web 3.0 as the Romantic Web. The 2010 National Broadband Plan calls for the abolishment of all broadband connections. FalseYahoo! is a subsidiary of Google. FalseFacebook uses profile information to deliver targeted and personalized ads to its users. True“Cookies” are files that allow a Web site owner to chart the computer user's movements within the Web site and collect other information about the user. TrueMost Web sites follow an “opt-in” data policy when collecting information from online consumers. FalseThe U.S. Supreme Court ruled that efforts to ban indecent and obscene material on the Web were unconstitutional. TrueLinux is an example of open-source software. TrueThe Internet is now mainly carried by satellites. FalseSearch engines are impartial information tools. FalseThe Internet grants equal access to the world’s information. TrueThe Internet is important for democracy. TrueSupporters of net neutrality want the government to stay out of Internet regulation. FalseChapter 2 – Multiple Choice What are two technological developments that were key to the Internet's marketability? micro processers and fiber-optic cableWhich of the following is a development of Web 1.0? EmailThe data-linking feature that allows Internet users to skip directly from a highlighted word to a related file in another computer system is called Hypertext Which invention brought the Internet to mass audiences? Web browsersWhich of the following is not part of Web 2.0? the semantic webUser-created content on the Web includes which of the following phenomena? Wiki Websites and blog Which of the following statements about media convergence is/are not true? convergence took off at the same time as the rise of the personal computer industry in the 1970sWhile no one owns the Internet, some businesses have had commercial success controlling parts of the Internet experience. Which of the following endeavors has/have been commercially successful? All of the options are correctAOL began losing customers in the early 2000s because it couldn’t keep up with the advent of broadband internet connectionsWhich statement(s) about the business model of Google is/are true? Google makes the majority of its money from pay-per-click advertisementsWhich of the following statements about targeted advertising is not true? it is a passing fad because it is unpopular with advertisers and generates very little revenueWhich of the following best describes an “opt-in” Internet policy? a policy whereby consumers have to give their consent before a website can collect any browsing history dataWhich of the following is/are true about the threat(s) posed to Internet privacy by government surveillance? All of the options are correctThe term digital divide refers to tthe ability of the rich to have access to the latest information to technology while the poor do notWhich of the following is NOT a way that the Internet has changed education? Which of the following is NOT one of the arguments used to support net neutrality? Which of the following companies is not one of the top four controlling the internet today? Chapter 3 – True/False AAA game titles typically cost much less than a blockbuster film to make and promote. FalseBy the late nineteenth century, the availability of leisure time sparked the creation of mechanical games like pinball. TrueCoin-operated games could be found in the penny arcade. TrueElectronic games do not have speech protection under the First Amendment. FalseGame publishers are legally required to submit games to the ESRB rating system. TrueLike television shows, books, and comics before them, electronic games have also inspired movies. TrueMMORPG stands for “massively multiplayer online role-playing game.” TrueOne way of charting the evolution of consoles is to track the number of bits (binary digits) that they can process at one time: the higher the bit rating, the more detailed and sophisticated the graphics. TrueThe most ubiquitous digital game distributors are Apple's App Store and Google Play. TrueWith its increased profile and flexibility across platforms, the gaming industry has achieved a mass medium status on par with film or television. TrueVideo games moved to the entrepreneurial stage by connecting to personal computers people already had in their homes. TrueVideo games in the action genre ask players to figure out what to do next while video games in the adventure genre ask players to see if that can achieve specific objectives. FalseModding is when gamers use the Internet to share tips and tricks on how to play specific games. FalseIndependent game developers usually sign a contract to only release a game on a certain console or platform. FalseChapter 3 – Multiple Choice Angry Birds is an example of a(n) ______ game. CasualGaming emerged as an online, multiplayer social activity with the introduction of the Sega Dreamcast in 1999, the first console to feature ______. 128-bit processorIn virtual gaming communities, clueless beginners are called ______. NoobsIn virtual gaming communities, players who snatch loot out of turn and then leave the group are called ______. NinjasTemporary gaming teams usually assembled by match-making programs integrated into the game are called ______. PUGs (Pick up groups)The game industry, as represented by the Electronic Software Association, organizes games by ______. GameplayThe most popular MMORPG is ______. World of WarcraftThe most traditional pay model in the electronic game industry is the ______. Coin-operatedThe term ______ describes how interactive game experiences are being embedded to bring competition and rewards to everyday business processes. GamificationThe three major home console makers are ______. Nintendo (wii) Sony (ps3) Microsoft (xbox)Today, many electronic games are played on devices specifically used to play video games called ______. Consoles______ games generally allow players to make many decisions about the skills and statistics of their player. Role-playing games______ games like Sim City involve managing resources and planning worlds that are typically based in reality. Simulation______ integrate advertisements as billboards, logos, or storefronts inside a game. In-game adsWhich game ushered in the mass medium stage of video games, by being marketed through an exclusive deal with Sears? PongWhich of the following is not true about the video game crash of 1983? What it is:?-Massive recession in the video game industry?-Video game manufacturers had no structure to control content?-Market flooded with low quality games?-Consumers and investors lost confidence in industryWhich of the following about games in the causal genre are not true? What they ARE:?Games that have very simple rules and are usually quick to play.Chapter 4 – True/False One advantage of vinyl records over shellac records is that they were less likely to break. TrueThe music industry has successfully stopped peer-to-peer (P2P) systems, which enable free music file-sharing. FalseThe music industry — especially major labels — finally embraced the MP3 format by supporting iTunes. TrueIn the 1920s, hundreds of radio stations went off the air because they couldn't afford to pay for the rights to broadcast recorded music. TrueCompetition from TV in the 1950s helped the radio and recording industries become allies. TrueBlues music originated in the urban taverns of Southern California. FalseMany black songwriters and performers in the 1950s saw their music covered by white artists, who often had bigger commercial hits with the same song. TruePayola is the illegal practice of record promoters paying deejays to play certain songs on the air. TrueBritish rock-and-roll groups such as the Beatles drew much of their inspiration from black artists. TrueMotown Records attracted a young, white audience primarily by emphasizing romance and dance over rebellion and politics. TrueFolk is considered a more democratic and participatory form of music. TruePunk rock emerged in the 1970s partly to protest the commercialism of the recording industry. TrueBecause they are smaller, independent record companies are reluctant to invest in commercially unproven artists. FalseIndependent labels produce only about 2 percent of all recordings. FalseMost of the money earned from the sale of a CD goes for the royalties paid to the artist. FalseUnsigned music artists can now build online communities of fans around their personal Web sites, drawing attention to their music. TrueRoyalties represent the most profitable area of the recording industry today. TrueChapter 4 – Multiple Choice A major difference between sound recordings made by Emile Berliner and those made by Thomas Edison was that ______. Edison used cylinders to record the music, while Berliner moved to using flat discs because they were more durable and could be mass produced with labelsThe biggest seller of recorded music in the United States is ______ . iTunesWhich of the following moral and cultural boundaries did rock and roll not blur in the 1950s? Rock and roll blurred distinctions between high and low culture, masculinity and femininity, the country and the city, the North and the south, and the sacred and the secular.Little Richard became the first African American artist to chart higher with his own song than a white cover artist because ______. Little Richard wrote "Long Tall Sally," which included lyrics written and delivered in such a way that Boone could not adequately replicateFolk music ______. -was "finger pointin" music?-filled the gap to be the sound of social activism?-influenced and ultimately brought down by drugsThe term ______ refers to the economic situation in which a few firms dominate an industry. OligopolyWhich of the following large corporations is not one of the major firms controlling national and international music distribution? Largest music distributors:?1. Apple iTunes?2. Anderson Merchandisers (wholesaler to Walmart and Best Buy)?3. Amazon ?4. Alliance Entertainment (provides for several hundred online stores)How do independent musicians use the Internet? They build online communities around their personal Web sites- listing shows, news, tours, photos, and downloadable songs. Take advantage of iTunes free songs, or websites like Pandora or Grooveshark, which help listeners discover new music.What is the relationship between small independent music labels and the huge major music labels? Indies play a major role as the music industry's risk-takers, since major labels are reluctant to invest frequently rely on indies to discover and initiate distinctive musical trends that first appear on a local level.Which of the following statements is true about the attempts to rein in popular music? Over the last century, the music industry ______ . ................
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