The Art of the Up-Sell: A presentation on Good -Better ...
The Art of the Up-Sell: A presentation on Good - Better - Best
Selling Strategies
When was the last time you bought the least amount your
money could buy?
Buying Decision Based on:
? Appearance ? Value ? Maintenance ? Warranty ? Performance
Good - Better - Best Opportunity
? Help Homeowners understand differences and options
? Credible, fast way to explain differences ? Features and Benefits ? Customers love options
? Help customers make better buying decision
? Increase commissions, make more money!!
Good - Better - Best Conversion Selling
? Quote three quality/ price levels in every opportunity
? Select an approach ? Different products (wood, vinyl, etc.) ? Different levels of same products (New Lexington, Chesterfield smooth, Chesterfield CertaGrain?)
? Customer choice and education is the key ? 40 - 40- 20 Sales Rule
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