American Marketing Association



Dear [Manager’s First Name]-I’d like to attend the 2020 AMA Symposium for the Marketing of Higher Education happening November 16-19 as a virtual experience and hope you’ll approve this request. This event has been the most robust place for professionals to come together as a community to share challenges and collaboratively find solutions to help their schools innovate for more than 30 years. The pressure to innovate and problem solve is greater now than it ever has been. Additionally, I believe the AMA Symposium for the Marketing of Higher Education will help me reach my professional development goals of [xxx, xxx and xxx]. Here are some notable expectations for the conference:Keynote sessions with Michael J. Sorrell (president of Paul Quinn College) and Kim Scott (author and co-founder of Radical Candor). 15+ breakout sessions with live Q&A and additional on-demand presentations on topics like retention marketing, nontraditional learners, marketing for online programs, content marketing, brand strategy, social media, working across teams, and insights for COVID-era marketing.Interactive roundtable discussions with peers at other colleges and universities who are also managing the changing landscape and tighter budgets.Exhibit hall access to connect with 40+ solution providers that can provide expert advice on the unique challenges facing higher education.The total cost to attend is a fraction of what it would cost if it were in person. The AMA has reduced the registration for this year to $199 for members and $299 for non-members. Also, we can get a 10% discount for registering 3-5 team members, or a 20% discount if we send 6 or more.You can learn more about the event and see the full schedule at highered.Thanks,[Your Name] ................
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