RESEARCH INTERESTS - Fox School of Business and …



Debashish GhoseMarketing and Supply Chain Management,Fox School of Business, Temple University,501d Alter Hall, 1810 Liacouras Walk, Philadelphia 19122.Email: dghose@temple.edu Mobile: 347-635-9351EDUCATION2016 - PresentFox School of Business, Temple University, Philadelphia, USA.Ph.D., Marketing. 2015Universitá Commerciale Luigi Bocconi, Milan, Italy.MSc, Economics and Management of Innovation and Technology.2014Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands.MSc, Management of Innovation.2010National Institute of Technology Kurukshetra, Kurukshetra, India.BTech, Industrial Engineering and Management.WORK EXPERIENCEMarket Research Intern at VoyagerMed, New York, USA (2015).Business Development Intern at Ideasmyth, New York, USA (2015).Programmer Analyst at Cognizant Technology Solutions, India (2011 to 2012).Recruitment Executive at Anthroplace Consulting Pvt. Ltd., Kolkata, India (2011).Summer Intern at Allied Resins and Chemicals Pvt. Ltd., Kolkata, India (2009).Summer Intern at Steel Authority of India Limited, Bokaro, India (2008).RESEARCH INTERESTS Substantive: Media and Entertainment, Mobile Marketing, and Social Media.Methodological: Experiments, Empirical Methods, Natural Language Processing. SELECTED RESEARCH IN PROGRESSAn Examination of News Source Disclaimers in Social MediaDebashish Ghose, Susan Mudambi and Joydeep Srivastava. Behavioral studies in progress. Brands in News Headlines: Implications for Social Media Engagement Debashish Ghose, Subodha Kumar and Susan Mudambi. Manuscript in preparation. Targeting Multi-channel Shoppers with App-rooming Promotions: A Field Experiment Jack Tong, Xueming Luo, Takeshi Moriguchi, and Debashish Ghose. Manuscript being revised. CONFERENCE PRESENTATIONS“Brands in News Headlines: Implications for Social Media Engagement” Invited Presentation: 2019 INFORMS Annual Meeting, Seattle, WA, October 2019.2019 POMS Annual Conference, Track: Social Media Analytics and Internet of Things. Washington DC, May 2019.Invited Presentation: 2018 POMS Annual Conference, Track: Social Media Analytics and Internet of Things. Houston, TX, May 2018.“Targeting Multi-channel Shoppers with App-rooming Promotions: A Field Experiment” 2019 China India Insights Conference, Cambridge, MA, September 2019.2019 Summer AMA Conference, Chicago, IL, August 2019. (Best Paper in Track: Art of Promotion).2019 ISMS Marketing Science Conference, Rome, Italy, June 2019.2019 Winter AMA Conference, Austin, TX, February 2019.2018 Conference on Digital Experimentation (CODE@MIT), Cambridge, MA, October 2018.2018 CMU-Temple Conference on Digital Marketing and Machine Learning, Pittsburgh, PA, December 2018. 2018 ISMS Marketing Science Conference, Philadelphia, PA, June 2018.NYU-Temple Conference on Digital, Mobile, and Big Data Analytics. Track: Mobile Marketing. New York, NY, Dec 2017. Nominated Fellow at Marketing Strategy Doctoral Consortium at University of Missouri, Columbia, MO, March 2018.HONORS, AWARDS & GRANTSBest Paper in Track: Art of Promotion, Summer AMA Conference 2019. Paper: Targeting Multi-channel Shoppers with App-rooming Promotions: A Field Experiment. Temple 15th Young Scholars Interdisciplinary Forum, Fall 2017. Awarded grant of $1250 for researching the effect of satirical brand news on consumer perceptions. First Place, Unilever Innovation Challenge, Erasmus University, 2014. ISU Bocconi Scholarship, 2013.Erasmus LLP Bocconi, 2013.Bocconi International Mobility Grant, 2013.Bocconi Full Merit Scholarship, 2012.ACADEMIC SERVICE Assistant to Dr. Mudambi, invited reviewer for article in Journal of International Business Studies, September 2019.Anonymous reviewer for Artificial Intelligence Review, March 2019.Sessions Coordinator for 2018 CMU-Temple Conference on Digital Marketing and Machine Learning, December 2018. Assistant to Dr. Mudambi, invited reviewer for article in Journal of Management Studies, September 2018.Guest instructor in Fall 2018 in MKT 3508 Digital Marketing for evaluation of student project presentations.Sessions Coordinator for 40th Annual ISMS Marketing Science Conference, Philadelphia, June 2018. Guest instructor in Fall 2017 in MKT 3508 Digital Marketing for evaluation of student project presentations.Assistant to Dr. Mudambi, invited reviewer for article in Journal of Systems Science and Systems Engineering, Spring 2017.Guest instructor in Spring 2017 in MKT 3508 Digital Marketing for evaluation of student project presentations.Guest instructor in Spring 2017 in MKT 4325 International Marketing for proctoring and evaluating exam.Guest judge (Science project) at The Muslim Inter-Scholastic Tournament (MIST), LaSalle University, Philadelphia, Spring 2017.Guest instructor in Fall 2016 in MKT 4325 International Marketing for proctoring and evaluating exam.Assistant to Dr. Mudambi, co-editor of special issue of Industrial Marketing Management B2B Advertising, Fall 2016.GRADUATE COURSEWORKTheoryConsumer Behavior Research Joydeep SrivastavaStrategy ManagementRam MudambiJudgement and Decision-MakingVinod Venkatraman Scientific Inquiry of Management ResearchLynne Andersson Marketing Theory DevelopmentMaureen Morrin Business Econometrics II Oleg Rytchkov Business Econometrics IYan LiEconometric Theory of ChoiceDmitri Byzalov Proseminar in Marketing Susan MudambiMethodologySpecial Topics in Quant Marketing Models II Xueming LuoQuantitative Methods Crystal ReeckMeta-Analytic MethodsIn-Sue OhQuantitative Research Nathan Fong Optimal Control TheorySubodha KumarStructural Equation Modelling Ryan Vogel Statistical Methods for Business Research IIZhigen Zhao Statistical Methods for Business Research IZhigen Zhao REFERENCESDr. Susan Mudambi,Research Associate Professor,Department of Marketing and Supply Chain Management.Office: Alter Hall 524 Phone: 215.204.3561 E-mail: susan.mudambi@temple.eduDr. Joydeep Srivastava,Robert L. Johnson Professor of Marketing,Department of Marketing and Supply Chain Management.Office: Alter Hall 518Phone: 215.204.1620E-mail: jsrivastava@temple.eduDr. Xueming Luo, Professor and Charles Gilliland Distinguished Chair, Professor of Marketing, Strategy, and MIS. Department of Marketing & Supply Chain Management.Office: Alter Hall 511Phone: 215.204.4224E-mail: luoxm@temple.eduDr. Subodha Kumar,Paul R. Anderson Distinguished Professor,Professor of Supply Chain Management, Marketing, Information Systems, and Statistical Science,Department of Marketing and Supply Chain Management.Office: Alter Hall 530Phone: 215.204.5919E-mail: subodha@temple.edu ................
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