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Full Paper/Summary Brief/Special Session/Teaching MomentsBarbara Ross Wooldridge, The University of Texas at Tyler, USAJames Alfred Weathers, The University of Memphis, USAThis Style Guide provides formatting instructions to be used by authors and typists when preparing a manuscript for publication as a Full Paper, Summary Brief, and Special Session (including panel submissions) in the SMA Proceedings. The layout of this document is intended to serve as a model of how your final submission should look. Please read carefully and follow instructions precisely to ensure that your paper is acceptable for publication in the SMA Proceedings. General InstructionsYour submission should include the title of the paper, the author's name, and the institutional affiliation, abstract, main body, and references. Submission RulesManuscripts must be prepared in Microsoft Word and saved as a ".doc" or “docx” document. Please replace the original submission with the new file on . Set margins as follows: top margin 1 inch; bottom margin at 1.25 inches; side margins at 1 inch. Set the font style to Times New Roman. Set tab to .5 inch, so that the first line of each paragraph is indented. Manuscript must be submitted through EasyChair by September 30th, 2020, unless otherwise advised.General Formatting RulesUse the Times New Roman font throughout the manuscript.Title: Times New Roman, 20-point font, boldfaceThe body of the text is justified aligned, single spaced, 10-point font, Times New Roman. DO NOT double space between paragraphs.Indent the first line of each paragraph by .5 inch.Within the body of the manuscript, only two heading levels may be used.First Heading - left align, boldface, 10-point Times New RomanSecond Heading - left align, boldface, italic. 10-point Times New RomanFootnotes should be avoided.DO NOT number the pages of the manuscript.LengthFinal submission of a Summary Brief/Special Session/Panel/Teaching Moments must not exceed 2 single- spaced pages including references. Final submission of a full paper should not exceed 20 single-space pages including references. AbstractAll manuscripts must contain an abstract of 150 words or less. The abstract should be single-spaced, 10 point Times New Roman, and italicized. DO NOT use a heading for the abstract (see page one of this document). Avoid reference citing in the abstract. Insert two returns after the last line of the abstract.TablesTables should be referenced within the text of the manuscript (e.g., refer to Table 1) and inserted within the applicable section of text. Tables should appear within the body of the manuscript and numbered consecutively (e.g., Table 1, Table 2). Insert two returns before and after the table. The table title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first word of each word in the description except for articles and conjunctions. A colon (:) is placed after the table number.Insert the title of the table immediately following the table number (e.g., Table 1: Study 1 Results), followed by one return. Tables must be created using a white background. Please ensure that tables are sharp and clear. It is highly recommended for print clarify that only black, white, and grey scale (if contrast or highlighting is desired) be used.Within the table, center column labels and data; left align in first column. Column titles are enclosed in horizontal lines (see Table 1 below). More complex tables can be included as appendices.Table 1: Demographic Characteristics of RespondentsDescriptionNumberPercentAge:<3535 to 55>55654629463321Education:Grade SchoolHigh SchoolCollege193883142759FiguresFigures should appear within the body of the paper and numbered consecutively (e.g., Figure 1, Figure 2). Figures must be created using a white background. Please ensure the image is sharp and clear. It is highly recommended for print clarify that only black, white, and grey scale be used.Figures should appear within the body of the manuscript and numbered consecutively (e.g., Figure 1, Figure 2). Insert two returns before and after a figure. The figure title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first word of each word in the description except for articles and conjunctions. A colon (:) is placed after the table number.Insert the title of the figure immediately following the figure number (e.g., Figure 1: Advertising Treatment 1), followed by one return. Figures that requires more than half page of print should be included in the appendices.AppendicesAppendices, if used, immediately follow the body of the paper and precede the "Reference" section. Appendices should be numbered consecutively (Appendix 1, Appendix 2). The title (example = Appendix 1: SEM Model) appears at the top of the page and is left aligned. Citing and ReferencesCiting and a "References" section are required for publication in the SMA Proceedings. All works cited within the manuscript must have a full reference entry in the "References" section. Available Upon Request" is not acceptable. Each reference should be cited in text at the appropriate place. CitationsCitations within the text should be developed according to Journal of Marketing style guide. For citations of up to three authors, list all author names; for four or more authors, use the first author's name followed by "et al." (no italics). A series of citations should be listed in alphabetical order and separated by semicolons: (Branch, Meyer, and Rose 2014; Donnelly 1961; Kinsey 1960; Wensley 1981).Citation in the text should be by the author's last name and year of publication, enclosed in parentheses without punctuation (Kinsey 1960). If you use the author's name within the sentence, there is no need to repeat the name in the citation; just use the year of publication in parentheses, as in "The Howard Harris Program (1966)." If a particular page, section, or equation is cited, it should be placed within the parentheses (Kinsey 1960, 112).ReferencesA reference section that includes all citations must be included in the manuscript. Reference must be formatted using Journal of Marketing guidelines. A quick reference is presented next.Use the heading "References;" left align, boldface, 10-point Times New Roman.DO NOT include works not cited in the reference list.Single space within each reference listing and insert two returns between reference listing. Each reference listing should be left align. Refer to a current issue of the Journal of Marketing or refer to the AMA Reference List Styles (). The "Reference" section shown below provides an example of most commonly cited sources.ExamplesBooksDonnelly, James H. and William R. George (981), Marketing for Services. Chicago: American Marketing Association. Articles or Chapter in Edited BookDay, George (1981a), "Analytical Approaches to Strategic Marketing Planning," in Review of Marketing, Ben Enis and Kenneth J. Roering, eds. Chicago: American Marketing Association, 90-105.McFarland, Richard G., Janice M. Payan, and James M. Bloodgood (2003), "Chain Reaction Behaviors in Channels of Distribution," in Enhancing knowledge Development in Marketing, Vol. 14, R. Bruce Money and Randall L. Rose, eds. Chicago, American Marketing Association, 221-22.Periodical/Journal ArticlesWensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing, 45 (Summer), 173-82.Zimmerman, Alfred R. and John D. Branch (2014), "Viral Selling," Journal of Professional Selling and Sales Management," 1 (Winter), 133-66.Multiple Listings by an AuthorSimonson, Itamar (1989), "Choice Based on Reasons: The Case of Attraction and Compromise Effects, " Journal of Consumer Research, 16 (September), 158-74.Simonson, Itamar, Allen M. Weiss, and Shantanu Dutta (1999), "Marketing Technology-Intensive Markets: Toward a Conceptual Framework, " Journal of Marketing, 63 (Special Issue), 78-91.Unpublished WorksCoughlin, Maureen (1980), "Fear of Success: Reaction to Advertising Stimuli and Intention to Purchase," doctoral dissertation, Department of Marketing, City University of New York.Ellison, Glenn (2005), "Bounded Rationality in Industrial Organization," paper presented at the 2005 Econometric Society World Congress, University College London (August 19-24).WebsitesSmith, Julie (22004), "I Am A Marketer," (accessed June 26, 2014). [available at ].IMPORTANT: There is one exception to the JM style. DO NOT use a line to replace an author's name when there are multiple references for one author (see "Multiple Listings by an Author" in the References section below). Spell out all authors' names. ................
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