NOEL MCINTYRE - Hardlines



Noel Mcintyre

Ottawa, ON 416.694.9194

noeljmcintyre@ in/noelmcintyre

Areas of Expertise:

Strategic Planning | Sales| Budget Control – P&L | Product Marketing | Team Leadership | Inventory Management

Category Management | Account Management | Microsoft Office | Operations| Customer Service

Key Accomplishments

Hush Puppies

• Increased profitability by 50% through reducing inventory and increasing turns, while editing the assortment to a focused collection

• Opened Costco account with a $1.5M seasonal program

Thomas Sabo Canada

• Completed a competitive market study leading to a re-allocation of product across price segments and categories generating a 20% increase in sales to budget

Fossil Group Canada

• Increased sales by 15% at Hudson’s Bay through weekly sales analysis and category management of 12 watch brands

• Doubled revenue to $3M for Luxury Brand Portfolio

• Doubled the private label business at WALMART reaching over $2M

Geox Canada

• Grew wholesale business by 8% utilizing retail sales analysis, consumer insights, and product segmentation.

• Managed team of 6 direct reports, 5 agents and 3 customer service representatives.

Swarovski Canada

• Achieved 10% CAGR over 4 years at a time when the retail division grew from 15 to 40 stores.

• Created a new retailer format, the “Swarovski Partner Boutique.” Tested this concept with 2 key retailers in 2009 and then grew to 23 by 2011 with average sales of $300K per shop ($1,200/sq ft) and 100%+ increase in sales in that channel of business.

TAG Heuer Canada

• Doubled the business in 3 years

• Maintained a personal sales territory that accounted for 64% of total revenue in Canada and managed a team of 4

NIKE CANADA LTD., Markham, ON

• Opened the Canadian Tire account and increased Equipment Division budget by 20%

• Transitioned Eyewear and Timing business to 3rd Party distributors increasing profitability for the 2 categories

• Increased Sales Territory revenue by 35%

Professional Experience

WOLVERINE WORLDWIDE INC., Mississauga, ON

National Brand Manager - Hush Puppies 2017 - 2019

Oversaw full scope of Hush Puppies’ Canada business: sales, marketing, customer service, operations, purchasing, planning, Go to Market strategy, Profit and Loss (P&L). Served as member of Senior Management Team.

• Led a mixed sales team of 3 sales agents, 2 in-house sales representatives and 1 Sales Coordinator

• Established a 3-year strategic growth plan for the brand in Canada.

• Directly managed the SoftMoc business, , off-price retail channel and opened Costco account

THOMAS SABO LTEE - CANADA, Montreal, QC

Director of Wholesale Sales and Operations, Canada 2015 - 2017

Wholesale business leader of international sterling silver jewellery brand: sales, marketing, customer service, category management, operations, purchasing, planning, capital expenditure, Got to Market and P&L.

• Managed a team of 4 Field Sales Representatives, 3 Merchandisers, 3 Customer Service Coordinators and 1 D.C. Coordinator.

• Opened 12 new doors and reached a new distribution agreement with Hudson’s Bay. Re-activated 2 regional chains.

• Managed the activities of the sales team through a CRM application while traveling extensively across the country.

FOSSIL GROUP CANADA, Toronto, ON

Director - Michael Kors, Fashion Brand Portfolio, Private Label 2013 - 2015

Served as leader for 3 Business Units: Michael Kors Watches and Jewellery, Luxury Watch Brand Group, and Private Label division.

• Re-aligned the distribution plan for the Michael Kors brand by focusing on corporate boutiques and Hudson’s Bay Flagship locations. Was the leader in the deployment and installation of all Shop in Shops across Canada.

• Expanded the door count of Burberry, Tory Burch, Michele Watch and Zodiac watches

GEOX CANADA LTD., Mississauga, ON

Director of Wholesale and Operations 2011 - 2013

Capitalized on category expansion of wholesale division of footwear and apparel with existing customers and new customers.

• Focused on key accounts, including Town Shoes, Brown’s Shoes, FGL Ltd., Panda Shoes, and TJMAXX, sustaining positive sales growth while the corporate retail channel grew in door count.

• Managed team of 6 direct reports, 5 agents and 3 customer service representatives.

• Determined the product line seasonally, establishing retail pricing, forecasting, approving product purchases, and liquidating excess inventory to ensure profitability, positive cash flow and the required P&L position for the brand.

SWAROVSKI CANADA LTD., Markham, ON

Director of Sales – Wholesale Division 2007 - 2011

Spearheaded $32M business in Independent Retail Channels, Travel Retail, and the Corporate Premium, and Incentive Channel.

• Coached sales team to shift selling strategy to a data driven retail sales and inventory focus.

• Designed a comprehensive distribution model to maximize brand penetration and increase sales.

LVMH WATCH AND JEWELRY NORTH AMERICA, Markham, ON

Director of Sales and Marketing - TAG Heuer Canada 2004 - 2007

Managed all sales and marketing activities and managed the P&L for the TAG Heuer brand in Canada.

• Used competitor analysis and data from STATSCAN, LGI, and NPD to reduce distribution, and focus on best partners.

• Established minimum in-store real estate requirements for each door and utilized retail sales analysis to drive sales growth.

NIKE CANADA LTD., Markham, ON 1995-2004

Promoted continuously through the organization from Sales Associate to National Sales Manager.

National Sales Manager - Equipment / Team Sales 2003 - 2004

Oversaw $17M portfolio of diversified Equipment Products. Managed 5 direct reports and 17 in-direct reports.

General Merchandising Manager – Equipment 2001 - 2003

Established strategic direction, annual purchase plans and product pricing that ensured success against financial targets of net sales and margin for a $31.5M portfolio. Managed and transitioned the eyewear and timing sales distribution to 3rd party distributors, signed a domestic production agreement with McGregor Socks

Demand Planning / Inventory Manager - Footwear and Equipment 1999-2001

Managed the purchasing and liquidation of $230M of footwear and equipment inventory annually. Solved excess inventory issues in eyewear and timing to improve profitability for the division. Led the migration from legacy systems to an SAP operational system.

Product Merchandising Manager, Footwear 1997-1999

Established seasonal collections of basketball, outdoor - ACG, tennis and team sports footwear.

Account Executive - Key Accounts Ontario, Footwear 1996-1997

Sales Associate - Greater Toronto, Footwear 1995-1996

Ontario Provincial Sports Organizations, Toronto, Ontario 1989-1995

Ontario Tennis Association: Director of Events and Marketing

Ontario Gymnastics Federation: Director of Programming

Ontario Track and Field Association: Provincial Meet Director and Statistician

Education

Bachelor of Arts (BA), Economics and Geography, York University, Toronto, ON

Certificate, Sports Administration Program, York University, Toronto, ON

Personal Achievements and Interests

National Champion High Jump National Champion Pole Vault

Skiing, Cycling and Running Enthusiast Track and Field Coach – Ottawa Lions

................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download