NEWS - AUTOMOTIVE CONFIDENTIAL

CONFIDENTIAL - AUTOMOTIVE NEWS

Improving The Dealer Experience

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NEW TrueCar is committed to improving the dealer experience on and affinity partner sites

OMOTIVE TC

L - AUT We're making major IA changes in our product

CONFIDENT offering

We're addressing your concerns about how we treat

you as customers

We're cleaning up our advertising and messaging

CONFIDENTIAL & PROPRIETARY

2

We Are ChangCiOnNgFIDOENuTrIAPL r- oAUdTuOcMtOOTIVfEfeNrEiWngS

CONFIDENTIAL & PROPRIETARY

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TrueCar's New Experience Reduces the Use of TrueCar as a Price-

Only-Driven Shopping Tool

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Regional Price Curve

Dealer List

NEW Virtual Vehicle

Old

Local Price CurvCe ONFIDENTIADLea-leAr BUrTanOdiMngOTIVE

VIN-Based Offers

New

CONFIDENTIAL & PROPRIETARY

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LIVE: MARCH 24

More Localized TrueCar Price Curves

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W We're strengthening the TrueCar curve to use data that's even more focused on your local market. This will NE help dealers and consumers have more accurate insight into what new vehicles are selling for in their area

CONFIDENTIAL - AUTOMOTIVE

CONFIDENTIAL & PROPRIETARY

5

LIVE: MARCH 16

Showing a Monthly Payment Based on User InSputs

ENHANCED VERSION (shown here) LAUNCHING 3Q 2016

W We have removed the default Estimated Monthly Payment. We are now presenting monthly payments only NE after a user has initiated the payment calculation

CONFIDENTIAL - AUTOMOTIVE Before: Payment based on assumed vehicles

After: User-initiated calculated values

CONFIDENTIAL & PROPRIETARY

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LIVE: MARCH 16

Dealers Control Dealer Cash

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W Starting March 16th, TrueCar Dealer pricing will no longer automatically include Dealer Cash incentives, NE thereby putting more pricing control in the hands of the dealers

MOTIVE PREVIOUS PRICING EXPERIENCE

UTO MSRP

$36,500

- A Certified Dealer Savings

$1,500

IAL Included Dealer Cash (100%) $1,000

CONFIDENT Certified Dealer Price

$34,000

NEW PRICING EXPERIENCE

MSRP Certified Dealer Savings Included Dealer Cash (0%)

$36,500 $1,500 $0

Certified Dealer Price

$35,000

$1,000 Dealer Cash Applied at Dealer Discretion

CONFIDENTIAL & PROPRIETARY

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We Are Eliminating the Dealer List Page, Reducing the Use of

TrueCar as a Price-Only Driven Shopping ToolS

W We are eliminating the page that provides pricing from unnamed dealers before users introductions are made NE (i.e. the Dealer List Page is now gone)

CONFIDENTIAL

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AUCTNDUOOESMATPOOLRTEMIICVREEISNRGSLHEFORAWODMNSUUPBRNMINOIASRMSTIEOODN

Consumers will only see detailed dealer pricing after submitting contact

information to TrueCar Certified Dealers

CONFIDENTIAL & PROPRIETARY

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