B2007 – Bachelor of Business Administration - Marketing ...



6224270247650002349524384000B2007 – Bachelor of Business Administration - Marketing Practice major Course Structure (commencing 2017)Course RequirementsStudents must complete a total of 24 units (144 credit points) in the correct combination of units to complete the Bachelor of Business Administration.Students may complete no more than 10 units (60 credit points) at first-year-level.Students must complete at least 6 units (36 credit points) at third-year-level.Students cannot complete 2 majors in this mon Core UnitsStudents MUST complete all 10 compulsory common core units:ACB1100 OR? ACB1200? BTB1010? ECB1101? ETB1100? MGB1010? MGB2230? MGB2430? MGB3684? MGW3210? MKB1200Introduction to financial accounting –Semester 1 (must do if doing a Accountancy major) Accounting for managers – Semester 1Commercial law – Semester 2Introductory microeconomics – Semester 1 Business statistics – Semester 2 Introduction to management – Semester 1Organisational behavior – Semester 1 (Prerequisite: MGB1010) Human resource management – Semester 1(Prerequisite: MGB1010) Business strategy – Semester 2 (Prerequisite: MGB1010 + 96 cps) Organisational wellness – Semester 2 (Prerequisite: MGB1010) Principles of marketing – Semester 1Marketing Practice Major UnitsStudents MUST complete all 9 compulsory major units:? MKB2600? MKB2402? MKB2420? MKB2500? MKB2521? MKB3301? MKB3461? MKB3531? MKB3881Tourism marketing - Semester 2 (Prerequisite: MKB1200) Consumer behaviour - Semester 1 (Prequisite: MKB1200) Marketing research methods - Semester 1 (Prerequisite: MKB1200)Retail management principles - Semester 2 (Prerequisite: MKB1200)Brand management - Semester 2 (Prerequisite: MKB1200) Services marketing - Semester 1 (Prerequisite: MKB1200) Marketing communication - Semester 1 (Prerequisite: MKB2402) International Marketing - Semester 2 (Prerequisite: MKB1200) Digital Marketing - Semester 2 (Prerequisite: MKB1200)Free elective study 30 points (5 units)Elective units may be chosen from units available in the Bachelor of Business Administration course at Peninsula.Enrolment in Monash Business School units at campuses other than your campus of enrolment is subject to available capacity after students from that campus have enrolled. You should also be aware of travel and timetabling limitations.Elective units may also be used to sample disciplines from across the University or to complete a minor from another course if you have the required prerequisites and there are no restrictions on enrolment into the units.28 October 2016Every effort has been made to ensure that the information provided is correct at the time of publication.Monash University reserves the right to alter this information should the need arise. October 2016B2007 – Bachelor of Business Administration - Marketing Practice majorRecommended Course Progression (commencing 2017). Note that some units or unit codes have changed.Year 1Semester 1MKB1200Principles of marketingECB1101Introductory microeconomicsACB1200Accounting for managers or ACB1100 Introductionto financial accountingMGB1010Introduction to managementSemester 2ETB1100 Business statisticsBTB1010Commercial lawMKB2600Tourism marketingElective 1Year 2Semester 1MGB2230Organisational behaviourMGB2430Human resource managementMKB2402Consumer behaviourMKB2420Marketing research methodsSemester 2MGW3210Organisational wellnessMKB2500Retail management principlesMKB2521Brand managementElective 2Year 3Semester 1MKB3461Marketing communicationMKB3301Services marketingElective 3Elective 4Semester 2MGB3684Business strategyMKB3531International marketingMKB3881Digital marketingElective 5RESPONSIBILITY FOR UNIT CHOICEStudents are advised that, while the course advisors will endeavour to give every possible assistance and advice concerning unit choice, the onus is on students to ensure that units selected meet degree regulations and requirements.Students should refer to the University Handbook for further information on course and unit details effort has been made to ensure that the information provided is correct at the time of publication. Monash University reserves the right to alter this information should the need arise. 28 October 2016 ................
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