WELCOME TO DREAMLINE BEAUTY

WELCOME TO DREAMLINE BEAUTY

At Dreamline Beauty, we focus on developing world-class hair care brands.

One of the biggest differences between Dreamline and other private-label hair care companies is our unparalleled commitment to stunning package design. Our talented design team is made up of award-winning designers and art directors from leading branding and advertising firms. No other private-label company offers this level of expertise or commitment to developing your unique brand.

Our lab specializes in professional hair care formulations, with chemists that carry profound expertise in the field of cosmetic chemistry. The result is cutting-edge hair care that rivals the most advanced professional-grade brands on the market.

Our proven approach is the single-most effective way to build your brand, and build added revenue, with custom-branded professional-grade hair care from Dreamline Beauty.

PROGRAM DETAILS

1. PRODUCTS, DESIGN, MARKETING TOOLS Products ? 85+ professional-grade formulations ? all are 100% paraben-free

Design ? Stunning package design ? at no cost to you ? Artwork, film, printing screens and screen-printing* ? at no cost to you ? High-resolution product images and a Product Reference Guide ? at no cost to you ? Your choice of Custom-Branded Counter Cards & Stations Cards OR

Web Banner ? at no cost to you ? We will design using your existing logo, or we can create one for you ? at no cost to you ? You may change our product names to anything you like

*Applies to opening order and all product additions. NOTE: All retail-sized packages are screenprinted (limit of 2-colors). 2 oz sample/travel sizes of shampoos & conditioners are screen-printed in 1-color. Back-bar gallons come with custom-branded stickers.

Marketing Tools ? Marketing tools, as described above, are provided to assist in your product launch. You will be provided with Product Images and an updated Product Reference Guide for new product SKUs added to your line, after your initial order. Counter Cards & Station Cards OR Web Banner are created for your product launch and will not be updated.

Miscellaneous ? You may sell and market your products anywhere you like ? Our Dreamline brand name does not appear anywhere on your final packages ? The relationship between Dreamline and our clients is strictly confidential

2. ORDER MINIMUMS An opening order must contain a MINIMUM of 288 retail-sized products (units/SKUs). Excludes travel sizes.

Most salons clients start with 6 products @ 48 units each = 288, Or: ? 4 products @ 72 pieces each = 288 pieces ? 3 products @ 96 pieces each = 288 pieces ? 2 products @ 144 pieces each = 288 pieces ? 1 product @ 288 pieces = 288 pieces

MOQs (Minimum Order Quantities) per product/SKU: ? Retail-sized products:

? 2oz to 16oz sizes: 48 units (Excludes 2oz shampoos & conditioners) ? 32oz size: 24 units ? Back Bar size (32oz): 24 units ? Back Bar size (Gallon): 2 units (custom-branded labels, no screen-printing) ? Travel size (2oz shampoos & conditioners only): 144 units

Product Minimums

See each product on the price list for Minimum Order Quantities (MOQ) by size. If you

would like to order more than the minimum, Incremental Order Quantities (IOQ) are as

follows:

MOQ

IOQ

48

24

144

48

24

12

2

2

3. SALONS: SPECIAL BACK-BAR PROGRAM To encourage trial of your custom-branded shampoos and conditioners by your customers, we offer aggressive discounts on back-bar liters (32oz). These bottles are screen-printed just like your retail products and come imprinted with "FOR PROFESSIONAL USE ONLY. NOT FOR RESALE." Quantity restrictions do apply. See the product listing in the price list for further details.

4. SHELF LIFE Our products are fully warranted and have a shelf life of 18 months. It is imperative that stock be properly rotated and stored. Products should be stored between 55? F and 75? F.

5. ADDITIONAL COSTS Our prices are all-inclusive, with the following exceptions:

Shipping: Shipping charges are billed upon the shipment of your order. Shipping costs are based upon size and weight of each shipment and are billed upon completion of each order. We do not mark-up shipping costs. A large order is generally shipped on a pallet via a trucking company. A smaller order will generally go via FedEx Ground.

Brokered Barcodes: Brokered barcodes are available for $15 per product. This is a onetime charge and not a per unit/piece cost. If you order 6 different products/SKU's, the price for barcodes will be $15 x 6 products/SKU's = $90. These barcodes are suitable for your POS (Point of Sale) systems, and small to mid-sized retailers.

GS1 Barcodes: Amazon and other big box retailers (Walmart, Target, Costco, etc.) require GS1 barcodes which contain an embedded company code. These are available exclusively through or .

Shrink-Wrap Seals: We offer shrink seals for $.25 to $.30 per unit/piece. There is a 500 unit/pieces minimum per product (SKU) for shrink seals. FBA (Fulfillment By Amazon) requires all liquids contain a secondary manufacturer's seal.

Product Packaging or Art Changes: Clients electing to make changes to their packaging or artwork, after their initial order has been completed, will be charged a flat fee of $50 (per product / SKU) for the art changes, plus $50 for the cost of a new printing screen.

6. PAYMENT TERMS We accept all major credit cards, PayPal and e-checks through our online payment system.

Opening Orders: ? 50% deposit to begin the creative process ? Balance due prior to manufacturing ? Shipping costs are actual, and will be billed after the order has shipped

Reorders: ? Payment in full prior to manufacturing ? Shipping costs will be billed after the order has shipped

Product Additions and Product Updates: ? Payment in full to begin the artwork ? Shipping costs will be billed after the order has shipped

7. TURNAROUND (Not Including Shipping Time) Opening Orders: ? Design: Approximately 10-14 business days ? Mechanical Artwork: Approximately 10-14 business days ? Manufacturing: Approximately 4 weeks

Reorders: ? Approximately 3 weeks

Product Additions: Mechanical Artwork: Approximately 10-14 business days Manufacturing: Approximately 4 weeks

8. VOLUME DISCOUNTS (Per Product) 120 units - 5% 240 units - 10% 360 units - 15% 480 units - 20% 1000 units - 25% 2500 units - 30% 5000 units - 35% All quantities over 5,000 units per product will be estimated.

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