Beauty Supply Store Business Plan Example | Upmetrics
Beauty Supply Store
Let's be Beautiful. Be Colorful. and Be You.
BUSINESS PLAN
[YEAR]
John Doe
info@upmetrics.co
10200 Bolsa Ave, Westminster, CA, 92683
(650) 359-3153
Table of Contents
Executive summary
Problem Definition & Validation Solution Objectives
Short Term (1 -3 Years) Long Term (3-5 years) Mission statement Keys to success Financial Highlights Units Sold v/s Revenue Chart
Chart
Business overview
Company Ownership/Legal Entity Location Interior Operating Facilities Hours of Operation Startup summary
Products & Services
Range of Products Suppliers
Market Analysis
Market segmentation Market Trends Target market
Target Market Persona Chart
Competitive Advantage
SWOT analysis Strategy & implementation
Distribution Strategy Marketing and Promotion Programs
Direct Sales Trade Publications Trade shows and Lifestyle Exhibitions
4 4 4 5 5 5 5 6 6 7 7 8 8 8 9 9 9 10 10 10 12 12 12 13 13 13 14 15 16 16 16 16 16 17
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Website Targeted Online Advertising Positioning Statement Sales strategy Online Marketing Channels Offline Marketing Channels Pricing strategy
Operational Plan
Organization chart Chart Thomas Green Amanda Doe Jane Doe John Doe
Management Team Personnel Plan
Hiring plan JANE DOE AMANDA DOE JOHN DOE Milestones CLEARA
Financial plan
Important Assumptions Brake-even Analysis Projected Profit and Loss
Profit Yearly Chart
Gross Margin Yearly Chart
Projected Cash Flow Projected Balance Sheet Business Ratios
17 17 18 18 18 19 20 21 21 21 21 21 21 21 21 22 22 22 22 23 24 24 25 25 25 25 27 27 27 27 28 29 30
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[YEAR] Business Plan | Beauty Supply Store
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Executive summary
Cleara brings to the US allure of healthy, smooth, and youthful skin that radiates vitality through its professional range of skincare products. Leveraging Japan's uncompromising commitment towards research and development of advanced skincare formulations, the company seeks to deliver its users highquality and effective essential skincare through a wideTroanungleocokfhcellpeatrny sUeprmse, trics!
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Problem Definition & Validation
The cosmetic and personal care industry thrives on exploiting modern women's insecurities and the cultural perception of beauty to flood the market with products that contain toxins and cheap fillers which are known to have harmful side effects. These products become even more harmful when used in underregulated skin procedures by practitioners for varTioouusnlobcekahuetlyp ttrryeUaptmmeetnritcss.!
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Solution
Cleara will source its products from the world's second-largest cosmetic
market, Japan. In a country known for its concepts of balance; all the products
will be made from naturally occurring ingredients that are perfectly balanced
with the latest in skincare technology resulting in products that are of the
highest quality.
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[YEAR] Business Plan | Beauty Supply Store
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