Web Appendix B: Dependence of Items, BAV Pillars, and ...
Tavassoli, Nader, Alina Sorescu and Rajesh Chandy (2014), “Employee-Based Brand Equity: The Impact of Customer Perceptions on Executive Pay,” Journal of Marketing Research, 51(6), 676-690. Finalist for the Paul E. Green award. Included in the MSI list of must read articles from 2014 ................
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