44119: Communication & Negotiation
Cobb-Walgren, Cathy, Cynthia A. Rubel, and Naveen Donthu (1995), "Brand Equity, Brand Preferences and Purchase Intent," Journal of Advertising, V 24 (3) 25-40. Boles, James S., Naveen Donthu, and Ritu Lohtia (1995), "Salesperson Evaluation Using Relative Performance Efficiency: The Application of Data Envelopment Analysis," Journal of Personal ... ................
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