The Unit 3 assessment is known as a controlled assessment ...



GCSE Business Studies 413003 – Controlled Assessment 2017 - 2018

• This is worth 50 UMS, 25% of your final GCSE

• Findings are typed up in a 3 hour ‘high control’ assessment

• The appendix is taken into the ‘high control’ assessment

• Students complete the whole thing before the end of year 10, ready to complete the high control at the start of year 11

Scenario

You are an independent researcher. You have been asked to investigate how e-commerce might improve a small business. You are required to write a report that explains how e-commerce can improve the performance of this small business.

Research and Planning

You should:

• choose a small business that has gaps in its use of e-commerce or does not use e-commerce well

• research the business’s products and/or services and its customers

• identify and analyse the e-commerce the business is using at the moment

• identify and research other types of e-commerce that the business could use

• recommend which of these types of e-commerce would be the best to help the business improve its performance

The focus of this Controlled Assessment Task is e-commerce. Innovative and advancing changes in technology have seen a huge expansion in this area. An increasing number of small businesses take advantage of the developments in e-commerce and utilise it in all areas of the business.

Definitions of e-commerce have moved on and this is no longer defined simply as transactions between people and businesses that are carried out via the internet. E-commerce now contains a host of other types of activities as well. Any form of business activity conducted electronically can be defined as e-commerce.

You need to interpret the definition of e-commerce in its broadest sense and produce a report on this.

Some examples include: -

• online advertising

• online auctions

• online bookings

• online purchases `

• online shopping

• websites

• e-mail

• mobile apps

• electronic payments

• internet banking

• text messaging

• social networking

• Contactless transactions.

STRUCTURE OF THE REPORT

1. Introduction – To the assignment

2. Definition of E- commerce

3. Market research Definition PR/SR (Advantages of both)

4. Identify and choose a SMALL business that has not yet fully transitioned in the use of E – Commerce

5. Research the business products and services

6. Identify and analyse the E – commerce the business is currently using – how does it help the business operate?

7. Identify and research other types of E – Commerce that the business could use.

8. Analysis of your findings – what does the business do well? – How does it help the business operate? Does it improve efficiency? Is it costly to use E – commerce, customer satisfaction/access

9. Recommend 3 types of E – commerce and how it would suitable for your chosen business, how will it enhance business performance?

10. Final recommendation – Using evidence to support your suggestion clearly explain how the use of E – commerce will improve business performance/customer satisfaction/increase in revenue and efficiency.

11. Appendix

The report should be well structured with ample research that should be used thought out your entire REPORT!!

In your report your analysis should refer to the appendix (your research)For eg, the company doesn't use online advertising very well (see appendix 3). This simply shows…

You will not pass without having a good appendix referred to throughout

Appendix should include the following:

• Small Business – Including the product and services sold and the types of customers the business has.

• Primary Research- Questionnaire/Interviews/Focus Groups/Observations

• Survey for customers/business owner

• Quotes from business retailers specialise in E – Commerce

• Statistics/ government articles/ publications/ blogs about the use if E – commerce in today’s Business World.

• Do a survey and give questionnaires to people in your local area to identify how E – commerce is used on a daily basis.

• Analyse your data ( tally chart/tables/graphs)

• Any relevant data or information ( Company brochure/leaflets)

• Collect both Quantitative and Qualitative data to use for your analysis and recommendations

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Unit 3 Controlled Assessment Tracker

| |Tasks |Deadline |

|Week 1 24/04 |Appendix- Research ( See previous page) | |

|Week 2 |Appendix- Research ( See previous page) |09/6/17 |

|01/05 | | |

|Week 1 | | |

| |A brief introduction of what you are going to do in the report | |

|08/05 | | |

| |Market research ( Collection of data) | |

| |- Briefly explain and justify the research methods you are using and what information you want to gather. |16/6/17 |

| | | |

| |A description of your SMALL Business | |

| | | |

| |4. A description of the products and services your business sells. And the types of customers it has. | |

|Week 2 |a description and analysis of the types of e-commerce that the business currently uses and how it is used | |

|22/05 |a description and analysis of the types of e-commerce that the business could use or could use better |23/6/17 |

|Week 1 05/06 |an analysis of which types of e-commerce would be best for the business and the effect it might have on different| |

| |parts of the business | |

| |• a recommendation, with supporting evidence, about which type(s) of e-commerce you think would be best for the | |

| |business. *3 types of e – commerce | |

| |Final Recommendation |30/06/16 |

Please note these data are to help students out the report together, dates can be changed to suit your individual class but the aim is to have a report by the end of the school year and time for at least ONE feedback!!

Resources

• Office for National statistics( ONS Website)

• Tutor2u

• Bized

• Bitesize

• Mintel

emarketingsolution.co.uk/factsheets/what-is-emarketing.html

Ecommerce





ecommerceexpo.co.uk/

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Questionnaire Example Questions

1. Are you Male or Female?

2. How often do you shop?

3. How regularly do you shop online?

This is just an EXAMPLE questionnaire you need at least 10 – Questions!!

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