Start Up Loans The marketing toolkit for Start Up businesses

Start Up Loans

The marketing

toolkit for Start Up

businesses

startuploans.co.uk

#startuploans

Contents

Contents

1. What is marketing?

5

Why market your business?

2. Market research

8

Desk research

Field research

3. Creating a business brand

14

Brand basics

4. Digital marketing channels

19

Digital marketing

5. Offline marketing

26

6. Marketing plan

28

Creating your plan

7. Marketing on a shoestring

32

Build a website

SEO for your website

8. Social media marketing

44

Platforms

Boost your business

British Business Bank | Start Up Loans

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Contents

9. Email marketing

50

Create a campaign

10. Digital advertising

55

Pay-per-click

Affiliate marketing

11. Traditional advertising

62

Public relations (PR)

12. Event marketing

70

13. How to use direct marketing

74

14. Marketing glossary

78

Success stories

81

Bakedin

Other free toolkits

British Business Bank | Start Up Loans

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Contents

Learn how to

market your new

business and reach

more customers

Marketing takes time and effort but it doesn¡¯t need to

cost a fortune. We reveal low-cost ways to market

your small business and get your product or service

in front of the right customers.

There are lots of different marketing channels and

tactics you could use ¨C from social media and

customer events, to direct mail and digital advertising

¨C but that doesn¡¯t mean you should take a scattergun

approach.

Every business is unique and so are its customers.

To do marketing well, you need to put your business

in front of your customers, which means being where

they are.

To do that, you need a marketing plan. And you need

to know whether that marketing activity is worth

the time, effort and money before you dive in.

British Business Bank | Start Up Loans

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Section 1.

What is

marketing?

Why market your business?

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