Start Up Loans The marketing toolkit for Start Up businesses
Start Up Loans
The marketing
toolkit for Start Up
businesses
startuploans.co.uk
#startuploans
Contents
Contents
1. What is marketing?
5
Why market your business?
2. Market research
8
Desk research
Field research
3. Creating a business brand
14
Brand basics
4. Digital marketing channels
19
Digital marketing
5. Offline marketing
26
6. Marketing plan
28
Creating your plan
7. Marketing on a shoestring
32
Build a website
SEO for your website
8. Social media marketing
44
Platforms
Boost your business
British Business Bank | Start Up Loans
2
Contents
9. Email marketing
50
Create a campaign
10. Digital advertising
55
Pay-per-click
Affiliate marketing
11. Traditional advertising
62
Public relations (PR)
12. Event marketing
70
13. How to use direct marketing
74
14. Marketing glossary
78
Success stories
81
Bakedin
Other free toolkits
British Business Bank | Start Up Loans
82
3
Contents
Learn how to
market your new
business and reach
more customers
Marketing takes time and effort but it doesn¡¯t need to
cost a fortune. We reveal low-cost ways to market
your small business and get your product or service
in front of the right customers.
There are lots of different marketing channels and
tactics you could use ¨C from social media and
customer events, to direct mail and digital advertising
¨C but that doesn¡¯t mean you should take a scattergun
approach.
Every business is unique and so are its customers.
To do marketing well, you need to put your business
in front of your customers, which means being where
they are.
To do that, you need a marketing plan. And you need
to know whether that marketing activity is worth
the time, effort and money before you dive in.
British Business Bank | Start Up Loans
4
Section 1.
What is
marketing?
Why market your business?
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