The StartUp Kit
The StartUp Kit
Everything you need to start a
small business
Emma Jones
An Enterprise Nation book
With
HARRIMAN HOUSE LTD
3 Viceroy Court
Bedford Road
Petersfield
Hampshire
GU2 3LJ
GREAT BRITAIN
Tel: +44 (0)1730 233870
Email: enquiries@harriman-
Website: harriman-
First published in Great Britain in 2013. This edition published in 2020.
Paperback 978-0-85719-810-5 Ebook 978-0-85719-811-2
Copyright ? Emma Jones
The right of Emma Jones to be identified as Author has been asserted in accordance with the Copyright, Design and
Patents Act 1988.
British Library Cataloguing in Publication Data
A CIP catalogue record for this book can be obtained from the British Library.
All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in
any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written
permission of the Publisher.
This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover
other than that in which it is published without the prior written consent of the Publisher.
No responsibility for loss occasioned to any person or corporate body acting or refraining to act as a result of reading
material in this book can be accepted by the Publisher or by the Author.
Contents
Who This Kit is For
vi
About the Author
vii
About Start Up Loans
viii
Foreword
by Richard Bearman, Managing Director, Start Up Loans, British Business Bank
ix
Let¡¯s Get Started
1
PART I. Prepare
3
1. Coming Up With an Idea
5
2. Research the Market
16
3. Write a Plan
22
4. Register the Company
28
5. Protect the Brand
35
6. Take Care of Household Admin
37
7. Your Tech Setup
42
8. Working 5 to 9
51
9. Starting on a Budget and Straightforward Finance
55
PART II. Launch
63
10. Create a First Impression
65
11. Make Sales
84
12. Make Some Noise!
96
PART III. Grow
119
13. Attract Customers Back
121
14. Focus On What You Do Best and Outsource the Rest
125
15. Keep the Business in Balance
131
16. Support
136
The Best of Luck
138
How Enterprise Nation Can Help
139
With Thanks
140
~ v ~
Who This Kit is For
T
he StartUp Kit is for anyone considering or starting a business. You may have
been thinking about how you can make a living from a particular passion, hobby
or skill. Perhaps you¡¯re working a day job and already making sales on the side ¨C now
you want to take it to the next level. Maybe you haven¡¯t hit upon the right idea yet;
you just know in your heart that you want to be your own boss.
This kit offers all the tools and tips you need to succeed. It¡¯ll help you find an idea,
spot a gap in the market and start your own small business. Doing so will be one of the
best moves you¡¯ve ever made!
~ vi ~
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