The StartUp Kit

The StartUp Kit

Everything you need to start a

small business

Emma Jones

An Enterprise Nation book



With

HARRIMAN HOUSE LTD

3 Viceroy Court

Bedford Road

Petersfield

Hampshire

GU2 3LJ

GREAT BRITAIN

Tel: +44 (0)1730 233870

Email: enquiries@harriman-

Website: harriman-

First published in Great Britain in 2013. This edition published in 2020.

Paperback 978-0-85719-810-5 Ebook 978-0-85719-811-2

Copyright ? Emma Jones

The right of Emma Jones to be identified as Author has been asserted in accordance with the Copyright, Design and

Patents Act 1988.

British Library Cataloguing in Publication Data

A CIP catalogue record for this book can be obtained from the British Library.

All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in

any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written

permission of the Publisher.

This book may not be lent, resold, hired out or otherwise disposed of by way of trade in any form of binding or cover

other than that in which it is published without the prior written consent of the Publisher.

No responsibility for loss occasioned to any person or corporate body acting or refraining to act as a result of reading

material in this book can be accepted by the Publisher or by the Author.

Contents

Who This Kit is For

vi

About the Author

vii

About Start Up Loans

viii

Foreword

by Richard Bearman, Managing Director, Start Up Loans, British Business Bank

ix

Let¡¯s Get Started

1

PART I. Prepare

3

1. Coming Up With an Idea

5

2. Research the Market

16

3. Write a Plan

22

4. Register the Company

28

5. Protect the Brand

35

6. Take Care of Household Admin

37

7. Your Tech Setup

42

8. Working 5 to 9

51

9. Starting on a Budget and Straightforward Finance

55

PART II. Launch

63

10. Create a First Impression

65

11. Make Sales

84

12. Make Some Noise!

96

PART III. Grow

119

13. Attract Customers Back

121

14. Focus On What You Do Best and Outsource the Rest

125

15. Keep the Business in Balance

131

16. Support

136

The Best of Luck

138

How Enterprise Nation Can Help

139

With Thanks

140

~ v ~

Who This Kit is For

T

he StartUp Kit is for anyone considering or starting a business. You may have

been thinking about how you can make a living from a particular passion, hobby

or skill. Perhaps you¡¯re working a day job and already making sales on the side ¨C now

you want to take it to the next level. Maybe you haven¡¯t hit upon the right idea yet;

you just know in your heart that you want to be your own boss.

This kit offers all the tools and tips you need to succeed. It¡¯ll help you find an idea,

spot a gap in the market and start your own small business. Doing so will be one of the

best moves you¡¯ve ever made!

~ vi ~

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