Toronto Star Media Kit 2016

Toronto Star Media Kit 2016

Toronto Star

Toronto Star is Canada's largest local daily newspaper, with one of the largest readerships in the country. The Star, with its award-winning newsroom, began as a paper for the people, and today it continues to uphold the highest standards of journalistic integrity. We continue to build the trust and loyalty our readers rightly deserve, each and every day.

Print

3,622,000

Weekly Readers

Tablet

705,000

Monthly UV

Mobile

3,130,000

Monthly UV

Desktop

2,429,000

Monthly UV

Toronto

Star Touch

250,000

Downloads

Source: Vividata Q1-2016, Total Adults 18+; Read Star Print weekly cume; comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016

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With over 11 million loyal readers Toronto Star can tell

your story to your target audience.

3.6 Million+

Print

2.4 Million+

Desktop

3.1 Million+

Mobile

705,000

Tablet

967,000

250,000

Email

Toronto Star Touch

Source: Total Gross Reach - Vividata Q1-2016, Total Adults 18+; Read Star Print weekly cume; comScore Media Metrix, Avg. Monthly Unique Visitors,

Q2-2016 (); 2016 SMM Internal Email Stats (Wonderlist, , , The Kit); Downloads from iTunes & Google Play stores

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We Reach

Boomers

Age 24-54

2,463,000

Boomers personal incomes have kept pace with their growth in the last decade, increasing by more than 30%. That makes engaging with this demographic even more crucial for advertisers.

2,726,000

This key group comprises nearly half the Canadian population, in which 72% are homeowners, 61% are parents and 45% are families of three or more.

Multiculturalism

Moms

2,357,000

Canada is indeed a multicultural society. 29% of our audience were born outside of Canada, and 33% speak another language.

1,006,000

18% of mothers read our content every week.

Affluent

1,194,000

We reach 22% of affluent Canadians (household income of 125K+).

Millennials

1,738,000

Across all platforms, a third of Star readers are Millennials.

Source: Vividata Q1-2016, Total Adults 18+; Read Star Print/Digital weekly cume

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Toronto Star Distribution

Weekday 309,000 Saturday 419,000 Sunday 268,000

GTA Cities Listing by County/Region

Toronto: former municipalities of Etobicoke, York, North York, East York, Scarborough and City of Toronto

Halton Region: Burlington, Oakville, Milton and Halton Hills

Peel Region: Mississauga, Brampton and Caledon

York Region: Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan, and Whitchurch-Stouffville

Durham Region: Ajax, Brock, Clarington, Oshawa, Pickering, Scugog, Uxbridge and Whitby

Source: CCAB-Total Audit,1 2-month ending December 2015

GTA County/Region (CDs) County/Regions (CDs)

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Sunday

Monday

Editorial Calendar

Toronto Star

Tuesday Wednesday Thursday

Friday

Saturday

News

News

News

News

News

News

News

Sports

Sports

Sports

Sports

Sports

Sports

Sports

Entertainment Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto Greater Toronto

Insight

Business

Business

Business

Business

Business

Business

New York Times Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life Entertainment/Life

New York Times Book Review

Travel

Travel Insight

New in Homes

Wheels

Starweek

Comics

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Digital Capabilities

5,453,000 Unique visitors per month

One of the most-visited newspaper websites in Canada, is an award-winning news, information and entertainment site that attracts visitors who are affluent, educated and influential decision-makers. Standard display, rich media, takeovers, sponsorships, native articles and video solutions available across the site.

49% 51%

Reach a targeted audience

1st Party Audience Segments:

News & Information

Hockey

Sports

Education

Business & Finance

Autos

Law & Government

Health

Lifestyle

Travel

Entertainment

Theatre (Fine Arts)

3rd Party Targeting:

Gender Household Income Household Size Intent to Purchase Interests And More...

Customized 1st party data segments available upon request.

55%

A25-54

41%

HHI 100K+

Source: comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016

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 Reaches Over 5,453,000 Unique Visitors Per Month

Men

Women

Families

Boomers

Millennials

2,699,000 2,754,000 853,000 1,780,000 1,860,000

Source: comScore Media Metrix, Avg. Monthly Unique Visitors, Q2-2016

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