Hodgins (Missing in Action - The Challenge of Recruitment ...

David Hodgins

MISSING IN ACTION: THE CHALLENGE OF RECRUITMENT FOR PROBLEM GAMBLING RESEARCH

RECRUITING DISORDERED GAMBLERS

Three Media Recruitment Studies:

Natural Recovery

People wanting to change

Thanks Klad Kusnir

Online Self-management

People wanted to self-change

Online Motivational Enhancement program

People willing to try an online program

ATURAL RECOVERY STUDY

Design: 12 month follow-up study of natural and treatment-seeking. Recruitment Goal: 200 problem gamblers thinking about cutting back or quitting PGSI 5 or greater. PGSI actual M = 15.7 (SD = 5.1) Print vs Subway vs online

RINT STRATEGIES

Sun Media

Ottawa (100K readers) and Toronto (5600K readers)

Sunday News Section- Ottawa x 3; TO x 7

4 inches x 4.5 inches $1000. each Print and online packages x 3

2-4 ads/week 100000-50000 online impressions $1100-$3400 each.

Metro News

1,2 million daily readership in TO plus 370K online readership

1/8 th page ad in Sports section ? high readership day (Tuesday after long weekend).

$880.

Local Newspapers

Windsor Star ? Saturday- $880. Stoney Creek News ? 1 week ? $490. Mountain News ? 1 week - $435.

NOW Magazine

Weekly entertainment magazine in TO- 386 K readers plus online

1/8 th page ad in lead section $1500.

C SUBWAY POSTERS

Interior Posters ? 20 inches x 28 inches.

$5600. for 4 weeks

Interior cards ? 35 x 11 inches

$2100. for 3 weeks

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