DRAFT SOA Watch Core Messages and Talking Points
The average sound bite in the US is 5-25 words or 5-13 seconds. Make sure you have 2-3 sound bites ready before you talk to the press. A sound bite should covey who you are, why you are there and what your core message is. For example: who you are, that you are taking part in the action, and why you are taking the action. General bridging ... ................
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