WHAT? - DC Thomson

WHAT?

Crikey! What's this? A new 36-page glossy magazine for kids aged 7-12 following the fast-paced, hilarious adventures of the world's greatest super-secret agent Danger Mouse and his sidekick Penfold? Yes, that's exactly what it is!

WHO?

Danger Mouse Magazine has been developed by the team behind the successful range of DC Thomson children's magazines. DC Thomson has a proven track record in licensed magazine publishing and is committed to consumer research, guaranteeing we are the publisher who knows kids, and ? more importantly ? what they want in

a magazine!

WHY?

As CBBC's highest rated launch in over 2 ? years, the

all-new Danger Mouse has been a massive ratings

triumph. The DM property has also seen a strong

global response since it launched to TV.

FremantleMedia Ltd has secured a slate

of impressive licensing deals for Danger

Mouse with a fantastic range of DM

products in the market. A compelling

and engaging official magazine

is

the next logical step in this rollout. In

addition to this, Danger Mouse Series 2 has already been given

the green light and is currently in production for a Spring '17 launch.

WHEN?

Danger Mouse Magazine is on sale every four weeks, priced ?3.99, packaged with branded covermounts and supported by a ?560,000

value marketing effort including innovative retail point of sale.

WHERE?

Danger Mouse Magazine will retail at all major outlets including Morrisons, Sainsbury's and Tesco.

You can also find us @

WWW.DCTHOMSONSHOP.CO.UK/DANGERMOUSE

INSIDE EVERY ISSUE!

CREATE:

Each issue will feature an awesome Danger Mouse make-it from the creative minds at .

ACTION:

Will the world descend into chaos? Will anyone notice if it does? One thing's for certain: if there's a crisis, we can always call on the World's greatest Secret Agent, Danger Mouse! Follow the comic adventures of DM and his always fearful sidekick Penfold with a brand new story each issue.

GADGETS:

Want to know more about Danger Mouse, the awesome vehicles and gadgets and Professional Arch Enemy, Baron Von Greenback? Then find out all you need to know here!

LAUGHS:

Danger Mouse Magazine is a fast-paced rollercoaster packed with jokes, surprises and crazy villains guaranteed to have the reader laughing from start to finish.

Deep within her lab Professor Squawkencluck makes gadgets the envy of the world. Without them Danger Mouse would fail and erm... I'd probably be out of a job.

PROFESSOR SQUAWKENCLUCK'S LAB

nnnnnnCnSn2SLE(M41ATA02BRSANRORE0MKLPDGATALEIEm EWLT4LWNMKiLBMEnJITEORBILUtOXOSNKTIsPTTCOSC)ETPATSLRCUETABPTOSNOPS

Use a glue gun or strong glue to fix the wheels to the underside of the wing and back of the car.

6

9

Cut and fold a tail fin from a cereal box. Colour it red and yellow, then glue it to the back of the car as shown below.

BEFORE YOU START atyhcoMoetfiuvasagikdutupieopeaaesrstrdhrueuviernaniesstndeiooernr

10

1

CUT TWO PIECES OF STRAW AND GLUE THEM ONTO A LARGE

MINT TUB, ABOUT 4.5CM

APART.

DRAW ROUND A BOTTLE TOP AND CUT OUT

WHEEL ARCHES AND AN OPENING WITH A

WINDSCREEN AS SHOWN. PAINT OR SPRAY THE

CAR YELLOW.

Add bottle tops for booster engines and stick on

the labels from this page.

PIERCE A SMALL HOLE IN THE CENTRE OF FOUR MILK BOTTLE

2 TOPS AND FOUR JUICE BOTTLE CAPS USING A BRADAWL OR SHARP POINT.

CUT A 20CM X 3CM STRIP OF CARD FROM A CEREAL BOX AND COLOUR IT RED. CUT SLOTS IN THE CAR SIDES AND SLIDE THE CARD THROUGH. STICK A YELLOW FELT PEN LID TO EACH WINGTIP.

I spend all my time making the greatest gadgets any secret agent has ever had and now it's your chance to show me what you've got! First up is the

mark iv...

3 PAINT THE MILK BOTTLE TOPS BLACK OR COLOUR THEM WITH A PERMANENT MARKER PEN.

4

PUSH A SKEWER THROUGH THE CAPS, BOTTLE TOPS AND STRAWS, THEN SNIP OFF THE ENDS WITH SIDE-CUTTERS OR STRONG SCISSORS.

5

DRAW AND CUT OFF ONE SIDE OF THE MILK CARTON TO FORM A WEDGE SHAPE.

Add bottle tops for booster engines and stick on the labels from this page.

Send in your awesome builds to

32 21

editor@dangermousemag.co.uk 33

BDRAANNGDERNMEWOUSE ADVENTURE!

NARRATOR: You join us between episodes of the popular TV series `Danger Mouse'. Keen to make the most of their time off air, DM has booked Penfold some much required training in the Danger Room...

And that, Penfold, is how you deal with exploding root vegetables by

using the ancient martial art of `Karrote!'

You're up next Penfold. We're going to get you as well trained as me! Whenever you sense danger, you can't help

but strike!

That's all vTehrayt'gsoaolld cvheireyf,gbouotd whecnhiedfo, bIutget whena dgoo?I get

a go?

Sigh. This is the twelfth time today he's taken over my training

session.

8

SHORTLY...

Wow! Carrots! Sorry Penfold, you better sit this one out. I've got it under

control!

Pay close attention Penfold. Your training in the art of camouflage

beginS...

...Now!

...Penfold? ...Where's he gone?

Top marks, Penfold! Finally you've started

to listen properly. You've

completely vanished.

Sorry DM, I wasn't listening. I was just getting a can of fizzy pop. I ? BURP! ? love it

so much! ? BURP!

That stuff will make your teeth

more rotten than Baron Von

Greenback.

What's that Chief? Who's completely

varnished what?

Jet Pack training next

Penfold...

Right you ? BURP! ?

are, Chief!

...Accelerator.

NARRATOR: penfold has landed in the fizzy drinks machine!

See, Penfold? I told you that stuff was bad for you.

Now, gently and carefully

ease your finger off

the...

SUDDENLY...

Quick! Something terrible has happened!

...The water supply... it's

dried up!

Good grief! if there's no water, there'll be nothing to cool the uranium rods that power HQ. If they overheat, that means a

nuclear explosion that'll take out half

of London!

No, it means I can't get a

cup of tea.

...Uranium rods? What Uranium

rods? Last thing I heard this place was powered by a battery made out

of potatoes.

Crumbs!

9

SCRIPT: YinWdmtea.aeosrWylrs,lathjyroteleeobinksa,r?,edwis?wehrthFishceo,ehlrilrefoeDvwyaegonrotuhgitnehwisgreerhArteoieg-'tsebteonedcthagawnifvflgooeeeuwaurltcdphuheryaye'orollutaublrtbleoeatfbhinoedurteo...mute.w, tehgeet

Crikey! Slow down,

chief!

DID BYOLDAMUMCOKKUISNBSOEAELWTFU?IN!

DANGER FILE

NAME: Danger Mouse PROFESSION: Secret Agent FROM: London CATCHPHRASE: No More Mr. Nice Mouse! SIDEKICK: Penfold

EhPnoigssltcisaA-bhsnomtxlaenis!'s 4

SAYS!

wGscroetaAervBorgaaleevtftedAlrneeu,sgycdseItiw hut'tmoaom hihncfSe2eftoer0tamchelm hfaer.eeootIeyontoueu!stt

hIatyjpodoupousbewn'entris'nsetwt. tw h.hIhtaahevt'esen

Have no fear readers,

danger mouse is

here! bCbIoottrbdlraeSysoainfoianntovrekeorrelidecys,rkIm m et'svayyicm einte. .

VEHICLE OF CHOICE!

It was DM's idea to fit the car with a dangernav that finds the most dangerous route to any given disaster!

RIVAL MOUSE!

Jeopardy Mouse is the US counterpart to Danger Mouse. She's a smart, no-nonsense secret agent who reckons DM is rather irresponsible. C'mon JM, lighten up a little! It is possible to save the world and have fun at the same time!

bsyuaWjaoyBvenouiuenlsiolngom wtmskdoaaetifdndnrrDestsaeaea,nynoedtizgf!cgooe,kenr

TOP TIP!

5

Apologies readers, this page is rather gross. But Danger Mouse has smellied danger, or should that be smelled, or rather smelt... Oh, whatever the right term is, he and Penfold need to upset Dr Loocifer quick!

WLOAORNLIONLGS!!

Crikey Chief, apparently the only way to send Dr Loocifer packing is to upset him

with lots of toilet jokes!

Hmmm... something tells me the Editor is just using this page as an excuse to tell lots of toilet jokes. Still,

I'm not one to poo poo a mission...

Urine big trouble! fnWeehexlatitntghoabDplrpoeaLontosedci?iffeyrouw'rheensthaen'sding

GUESS WHAT DR LOOCIFER HAD TO GET AT SCHOOL WHEN HE COULDN'T GET A HANDLE

ON HIS STUDIES?

A Private Tooter!

CHIEF, HOW BAD A VILLAIN DO YOU THINK DR LOOCIFER IS?

I think he's bog standard!

Dr Loocifer

DR LOOCIFER SMELLS SO BAD, THE ONLY DIS I

smells so bad, WANT TO GIVE HIM IS A

eSvkuennkDacangne,tr

DISINFECTANT.

stand the smell!

YttLoooihkrufieleisHhealteotaabhvw ,saleIegtonraswcuoi'nthkadfa!etesldm e!elree!n

WHAT DO YOU GET IF YOU CROSS A BEAR WITH DR LOOCIFER?

Winnie the Pooh!

12

SCRIPT: WDfWdmloaaeeowynllsllgctjrroehelebriaaka,Ardedwtg?eethreroFsisnco,,fthiliilnfwfoDdywyoaooounutuulhgdtwewi.syreeohArrueieg-tbetteoonecthggmwiivfvoloeoesuwtuullcdppihkyyaeyoo?routuuFrrtboodellafoiynwdjotohbui,stw.hhi-itcehch

WHICH

PyWeohnuaftodloadirn?eg

ARE YOU?

START

You own

n

a number of

y

woolly jumpers.

luCiIknh'evidem eefyreog?cuotojnotvue.oesrltd

You like to keep busy and very

rarely rest.

y

n

A big animal once attempted

to eat you.

You are easily distracted.

You know

what the word N

y

`defeat' means.

Yikes! Heights

n

y

really scare you.

n

You prefer doing tasks

alone.

n

y

You are

largely useless

on land.

N

y

y

y

n

You like to sleep with the

lights on.

n

y

DANGER MOUSE DANGER MACKEREL DANGER MOTH

Just like Danger

Mouse you're a

hero and

all-round

amazing

super-secret

agent. The world is a safer place with you around!

sbtw tuhasairskCiytonneqguodoualw ?w ildza.Inc'yhm'ttoaivucae

You are effective

when it comes

to water but are

completely

useless on land

and often get

accidentally eaten by large sea creatures!

hgaolsanIdsp't,m cuthanhlreseeisf.deislpbyhaagcek

Like this number

two Danger

Agent, the

minute anyone

turns on a light,

you are

distracted from the mission in hand!

uanIlntiw gdilho?tDnOM'bto'usorlhsebs!aafte

7

FANTASTIC FACTS

DANGER MOUSE IS THE HIGHEST RATED SHOW OF 2015 AMONG BOYS 4-9, ACROSS ALL DEDICATED KIDS CHANNELS.

DANGER MOUSE IS VOICED BY ALEXANDER ARMSTRONG, KEVIN ELDON IS PENFOLD, STEPHEN FRY IS COLONEL K, AND DAVE LAMB IS THE NARRATOR.

48 X 11 + 2 X 22' SPECIALS ON-AIR

THROUGHOUT 2016. S2 GREENLIT FOR 2017 LAUNCH! THE SERIES HAS NOW BEEN SOLD TO 100+ TERRITORIES.

LISTINGS SECURED ACROSS MAJOR ACCOUNTS INCLUDING CATALOGUE, SPECIALISTS, GROCERS, ONLINE RETAILERS AND INDEPENDENTS.

PARTNERS HAVE BEEN SIGNED ACROSS ALL KEY CONSUMER PRODUCTS CATEGORIES.

DC THOMSON ANTICIPATES OVER ?1.5 MILLION IN RSV IN YEAR ONE OF DANGER MOUSE MAGAZINE.

DC THOMSON IS COMMITTED TO A TRADE SPEND OF OVER ?130,000 IN YEAR ONE.

 ................
................

In order to avoid copyright disputes, this page is only a partial summary.

Google Online Preview   Download