COFFEE FLAVOR TRENDS - Symrise Flavors
[Pages:10]COFFEE FLAVOR TRENDS
2015
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COFFEE TRENDS & INSIGHTS
Coffee is slowly growing.
US coffee market will have grown $12 billion in 2014. Growth forecast is roughly 6% annually through 2019.
Single cup drives growth in the coffee category.
Continued growth in the single-cup segment have led the coffee category to strong growth (10-15% annually) and this trend is expected to continue. Consumers strongly embrace the number and variety of single-cup concepts which is now including both coffee and espresso options.
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Mintel 2014
COFFEE TRENDS & INSIGHTS
Millennials yearn for iced coffee and new flavored coffees.
Millennials are the primary consumers of RTD coffees specifically iced coffee made at home. 48% say the iced coffee that they make at home tastes as good as that at a coffeehouse or restaurant. Millennials as well as some Gen X coffee consumers are very interested in a variety of flavors in their coffee including seasonal flavors such as pumpkin spice and fruit flavors. 56% of Millennials are open to trying new kinds of flavors if they are offered by their favorite brands ? most likely the coffeehouse brands they prefer.
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Mintel 2014
COFFEE TRENDS & INSIGHTS
Coffee for lunch!
Single-cup drip makers are most common among all race/ethnicities. Among all races/ethnicities, coffee is more likely to be served at lunch. 26% of Hispanics are less likely to drink coffee in the morning with breakfast, similar to 23% of other races.
Hispanics drink RTDs and cold brew more than traditional hot coffee.
Hispanics consume more RTD coffee (59%) and cold brew (42%) in comparison to White/Non-Hispanics. Both Hispanics and Black are not opposed to added coffee benefits such as probiotics, vitamins and minerals.
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Mintel 2014
COFFEE - RETAIL OVERALL
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Mintel 2012-2014
COFFEE PODS/BAGS
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Mintel 2012-2014
COFFEE BEANS & GROUND
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Mintel 2012-2014
COFFEE ON THE MENU
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