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Online Marketing Manager

Versatile marketer positioned to engage and drive your brand

Professional Profile

Skilled marketing executive with a proven ability to assume ownership and implement strategies that exceed objectives. Diverse, results-focused background encompassing all areas of online marketing disciplines with strong analytical skills for data-driven, KPI supported strategies.

Areas of Expertise

• Strong analytical skills & passion for decisive, data-driven decisioning;

• Expert communicator, competent presenting to any level of an organization;

• 12 years of online marketing:

|Search Engine Optimization |Social Media/User Engagement |

|Search Engine Marketing |Content Creation & Leveraging |

|Reputation Development |Video/Rich Media Production |

|SMS/Loyalty Marketing |Off/Online Brand Integration |

|Email Marketing |B2B and B2C companies |

Work History

April 2010 to Present – – Online Marketing Manager

Providing outsourced marketing, project and team management. Services offered/managed: content creation, link building, social media, reputation development, optimization, data mining, analytics. Agency experience:

Nov 2011 to Feb 2013 – Localloop Global, Inc. – Director of Internet Marketing

• Authored and implemented market-leading SEO strategy for tens of thousands of keywords;

• Co-directed start-up evolution: created business plan, financial projections; go-to-market strategy;

• Managed comprehensive site revisions; marketing materials such as video demos and much more;

• Refined marketing focus and tightened value proposition to prepare company for market transition.

April 2010 to Nov 2011 – Seattle SEO Consultant – Team Lead, Project Manager, SEO Strategist

• Developed SEO strategy: on-page, contextual links, pyramid linking, micro-sites, content leveraging;

• Improved campaign performance through deeper data mining and research/analysis;

• Reduced costs by 25% through effective resource and team management;

• Expanded top-line revenues by initiating SEM/Pay-Per-Click offering.

Aug 2009 to April 2010 – Bank of America – Sales Manager & Social Media Trainer

Retail residential mortgage division of Bank of America Corporation. Millcreek, WA

• Organized and taught continuing education clock-hour instructor classes for real estate brokers;

• Implemented regional social media and blogging training program for loan officers;

• Increased team by 200% through rigorous email marketing & blogging recruiting efforts.

July 2006 to Aug 2009 – Landover Mortgage – Loan Originator, Trainer

In-house lender for Coldwell Banker Bain, largest Coldwell Banker affiliate nationally. Bellevue, WA

• Selected to teach core curriculum for new real estate brokers hired by Coldwell Banker Bain;

• Produced weekly blogging and social media training classes for loan officers;

• Grew capture rate 5 times over previous levels, highest capture rate company-wide.

Jan 2005 – July 2006, on hiatus to assist in caring for (now stable) newborn child with special needs. -- Parent

Sept 2000 to Jan 2005 – Martini Media

Web-based design, multimedia presentations, marketing demos, UI design. Seattle, WA

Sept 2000 to Jun 2002 - Business Development Director and Project Manager

• Exceeded $1M in revenue from new business acquisition and cross selling at Microsoft & Nintendo;

• Responsible for full cycle: initial contact; close; client interaction; project management; completion.

Jun 2002 to Jan 2005 - Chief Marketing Officer: Living Moments (Events Division)

• Formulated comprehensive strategy including SEM, tradeshow domination, email marketing;

• Effectively grew the team from the 2 founding members to 30 employees and contractors;

• Successful marketing & management strategies drove division to profitability within 2 years;

• Designed and implemented process to edit footage on-site and show footage during the event.

Nov 1999 to Sept 2000 – VJungle, Inc. – Business Development Manager

Integrated Application Service Provider (ASP) targeting the SMB market. Redmond, WA

• Set company record for highest number of strategic alliances completed;

• Liaised with leadership, marketing, and product development to close and integrate partners.

April 1996 to Nov 1999 – PurchasePro, Inc.

Proprietary network with instant access via the Internet to a database of buyers and suppliers. Las Vegas, NV

March 1998 to Nov 1999 – Director of Client Services for

• Expanded team from 3 to 24 members in customer service, tech support, and inside sales.

April 1996 to March 1998 – Manager of Internet Marketing for CMU

• Increased click thru rate by 2,000% using emerging SEM, optimization and link-building techniques.

Education: Everett Community College – 2010; College of Southern Nevada – 1998-1999; and real-world career experience equivalent to an advanced degree.

Outside of the Office: I love taking my wife dancing; being one of the kids with my 6 children; fishing; hiking; running; Texas Hold ‘Em; karaoke; and expanding my personal knowledge base every day.

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