Lake Land College
|4/24/19 |DATE |Business |DIVISION |
|X |REQUIRED COURSE | |NEW COURSE |
|X |ELECTIVE COURSE |X |REVISION |
LAKE LAND COLLEGE
Course Information Form
|COURSE NUMBER |BUS 141 | TITLE |Business Communications |
|SEM CR HRS |3 | LT HRS |3 | LAB HRS | | SOE HRS | | ECH | |
|COURSE PCS # | |(Assigned by Administration) |
|PREREQUISITES: | BUS 113 or equivalent |
|Catalog Description (40 Word Limit): |Provides students a practical strategy for creating |
|successful communication products used in business. |
| |
| |
|List the Major Course Segments (Units) | Contact Lt Hrs |Contact Lab Hrs |
|Communication Foundations | 12 | |
|The Writing Process in the Digital Age | 8 | |
|Workplace Communication | 8 | |
|Employment Communication | 12 | |
|Business Presentations | 5 | |
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| | | |
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| | | |
| | | |
|EVALUATION: | Quizzes |X | Exams | | Oral Pres. |X |Papers | |
| |Lab Work | |Projects |X |Comp Final | | Other | |
|Textbook: |Title |Business Communication Process and Product |
| |Author |Mary Ellen Guffey |
| |Publisher |Cengage Learning |
| |Volume/Edition |9th Edition |
| |Copyright Date |2018 |
BUS 141 – Page 2
|Major Course Segment |Hours |Learning Outcomes |
| | | |
| | |The student will be able to: |
|Communication Foundations | 12 |Explain how communication and writing skills are vital. |
| | |Understand the importance of teamwork skills and how effective nonverbal |
| | |communication can help advance your career. |
| | |Improve your competitive advantage by developing professionalism and |
| | |etiquette skills. |
| | |Discuss strategies for enhancing intercultural effectiveness and apply |
| | |techniques for successful oral and written interactions across cultures. |
| | | |
|The Writing Process in the Digital Age | 8 |Analyze the purpose of a message, anticipate its audience, and select the |
| | |best communication channel. |
| | |Employ writing techniques such as audience benefits, the “you” view, |
| | |positive tone, and parallelism. |
| | |Revise writing for organization, conciseness, clarity, and readability. |
|Workplace Communication | 8 |Understand how to use emails and memos to meet professional standards. |
| | |Analyze the structure and characteristics of good business letters. |
| | |Write effective positive, persuasive, or negative messages. |
| | | |
|Employment Communication | 12 |Conduct a job search. |
| | |Create a cover letter, résumé, and references. |
| | |Describe what to do before, during, and after an interview. |
| | | |
|Business Presentations | 5 |List techniques for improving telephone skills to project a positive image.|
| | |Prepare, organize, and deliver an effective oral presentation using visual |
| | |aids. |
Course Outcomes: At the successful completion of this course, students will be able to:
• Write effective positive, persuasive, or negative messages.
• Create an effective résumé.
• Prepare an effective oral presentation.
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