Lake Land College



|4/24/19 |DATE |Business |DIVISION |

|X |REQUIRED COURSE | |NEW COURSE |

|X |ELECTIVE COURSE |X |REVISION |

LAKE LAND COLLEGE

Course Information Form

|COURSE NUMBER |BUS 141 | TITLE |Business Communications |

|SEM CR HRS |3 | LT HRS |3 | LAB HRS | | SOE HRS | | ECH | |

|COURSE PCS # | |(Assigned by Administration) |

|PREREQUISITES: | BUS 113 or equivalent |

|Catalog Description (40 Word Limit): |Provides students a practical strategy for creating |

|successful communication products used in business. |

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|List the Major Course Segments (Units) | Contact Lt Hrs |Contact Lab Hrs |

|Communication Foundations | 12 | |

|The Writing Process in the Digital Age | 8 | |

|Workplace Communication | 8 | |

|Employment Communication | 12 | |

|Business Presentations | 5 | |

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|EVALUATION: | Quizzes |X | Exams | | Oral Pres. |X |Papers | |

| |Lab Work | |Projects |X |Comp Final | | Other | |

|Textbook: |Title |Business Communication Process and Product |

| |Author |Mary Ellen Guffey |

| |Publisher |Cengage Learning |

| |Volume/Edition |9th Edition |

| |Copyright Date |2018 |

BUS 141 – Page 2

|Major Course Segment |Hours |Learning Outcomes |

| | | |

| | |The student will be able to: |

|Communication Foundations | 12 |Explain how communication and writing skills are vital. |

| | |Understand the importance of teamwork skills and how effective nonverbal |

| | |communication can help advance your career. |

| | |Improve your competitive advantage by developing professionalism and |

| | |etiquette skills. |

| | |Discuss strategies for enhancing intercultural effectiveness and apply |

| | |techniques for successful oral and written interactions across cultures. |

| | | |

|The Writing Process in the Digital Age | 8 |Analyze the purpose of a message, anticipate its audience, and select the |

| | |best communication channel. |

| | |Employ writing techniques such as audience benefits, the “you” view, |

| | |positive tone, and parallelism. |

| | |Revise writing for organization, conciseness, clarity, and readability. |

|Workplace Communication | 8 |Understand how to use emails and memos to meet professional standards. |

| | |Analyze the structure and characteristics of good business letters. |

| | |Write effective positive, persuasive, or negative messages. |

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|Employment Communication | 12 |Conduct a job search. |

| | |Create a cover letter, résumé, and references. |

| | |Describe what to do before, during, and after an interview. |

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|Business Presentations | 5 |List techniques for improving telephone skills to project a positive image.|

| | |Prepare, organize, and deliver an effective oral presentation using visual |

| | |aids. |

Course Outcomes: At the successful completion of this course, students will be able to:

• Write effective positive, persuasive, or negative messages.

• Create an effective résumé.

• Prepare an effective oral presentation.

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